With over 3.8 million live websites around the globe, Shopify is recognized as one of the top e-commerce platforms i-e representing approximately 31% of total websites using e-commerce techniques. Operating any type of e-commerce business is one of the challenging tasks.
With the quick and competitive aspect of e-commerce business, it has become common to employ some tools to assist in-store management and enhance sales or revenue.
The Shopify store is equipped with many apps, including the ALPHA app, which is the main reason behind its popularity. These accessible plug-ins and add-ons can dramatically improve the usability and performance levels of your online store business.
One of the essential components of modern-day businesses is upselling technique. It is also critical to upsell for a Shopify store and to do it in the right way as well. Research shows that almost 10-30% of the store profit can be increased through using upsell apps. Upselling to an existing customer is worth it than finding a new one and is 68% more effective. That’s why online business owners invest a lot in upsell offers.
The ALPHA app for cart upsells and cross-sells is one such app available on the Shopify store. The interesting fact is that the app is free that fulfills your upsell needs. You can create upsell offers in less than a minute using this app which is beneficial for generating your store income. Let’s have a look at the detailed ALPHA app review, we have done for you:
What Is The ALPHA App?
The ALPHA app is included in the store design, marketing, and conversion categories of the Shopify store. The app aids you in raising your revenue by displaying customized upsell promos to your customers. ALPHA app upsells discount offers to allow you to sell more products to your customers and display different deals on the product, cart, or both pages. These upsell raise your average cart value (AOV) without increasing your advertising budget as it is much simpler to extend the existing customer buying process than it is to attract new ones. Discounted upsell creation, statistical dashboard, popups or in-page display, and easy customization options are some main features offered by the ALPHA app.
Why Do You Need The ALPHA App?
The ALPHA app enables you to boost your sales by displaying customized upsell offers to your customers when they are more likely to accept them on the add-to-cart or checkout option.
The ALPHA app's upsells enhance your users' experiences and aid customers in selecting the best combination product. Are they purchasing toothpaste? Include a toothbrush in the package.
The ALPHA app is useful in many ways, as it:
Increases Customer Lifetime Value
A higher CLV indicates that each customer yields more revenue with no additional investment. This allows you to invest the extra funds in attracting new customers and making these upsells profitable for your store.
Build Strong Relations with Customers
The ALPHA app is an excellent way to increase sales. As these upsell offers recommend better products or add-ons useful for your customers. So, this is a win-win situation for both sides (you and your customers).
Upselling or Cross-selling Is Easier
Studies show that it is easier to generate revenue from existing customers than to acquire new ones. So invest efforts in upsells or cross-sells to increase sales from previously existing customers.
Incentivize Customer Purchases
The ALPHA app encourages customers to buy more by offering discounts on upsells or cross-sells. As you offer an upgraded version of the product, they are inclined towards buying it with less effort and a discount or BOGO offer plays an important role.
Installation
Follow these simple and smooth installation steps to get started on the ALPHA app journey:
1: Log in to your Shopify store.
2: Search for the ALPHA app.
3: Add this app to your store.
4: By agreeing to the app's privacy policies, proceed toward the Install app button.
5: The ALPHA Shopify dashboard screen appears and you can now start working on the app.
Features
The app is highly effective in creating upsell and cross-sell offers without any requirement budget. Some main features of the ALPHA app include:
Easy Customization
The ALPHA app offers high-quality designed templates for your brands. There are unlimited design possibilities with also an easy customization process. Design upsell of your choice by selecting a customized color, button type, display, text style, text size, badges, and upsell position.
Popups or In-Page Display
You can create upsell in a few minutes and display it according to your own choice whether in the form of popups or in-page services. Once you created the popups, show them to your customers at the most suitable place like checkout, add to cart, or product pages.
ALPHA Discount Upsell
The ALPHA app allows you to offer upsells to your customers that can be displayed on product and cart pages or both. There are multiple discounted offer options. Easily run BOGO (buy one get one free) deals, discounted (buy one, get 50% off on the next product) and sweet (upsell after the product purchase) upsells on add-to-cart, product, or checkout pages.
Zero Configuration Setup
You can set up ALPHA upsells in just a few moments without any coding knowledge. A non-technical individual can also understand the whole process of upsell design with its easy-to-use options.
Statistical Dashboard
Detailed analytics about the outcomes of your upsell offers are displayed on the statistical dashboard. The ALPHA app can filter out daily, weekly, or monthly data. The statistics include generated revenue, average order value, conversions & conversion rate, impressions, rejections, and checkout inits. A list of top-performing offers can be seen on the screen with detailed analytical data.
ALPHA App Pricing Plan
The ALPHA app is absolutely free to install. Since the app is free, it lacks some advanced features provided by the other paid upsell apps on the Shopify store. For example, it misses the AI technology detection technique that recognizes frequently bought items and then groups them to slide into upsell offers.
However, you can set up customized upsells and the ALPHA app is a great choice for small businesses or if your store is not offering a large number of products.
Advantages And Disadvantages
Some key pros and cons of the ALPHA app are:
Pros:
- Excellent user interface with an easy method for adding upsells;
- The ALPHA app has an efficient and swift support service;
- You can create an upsell in under 30 seconds;
- Helps in driving more sales and revenue.
Cons:
- Need to focus on some areas including add to cart button and review stars;
- The app doesn’t let users add multiple variants.
Reviews And Ratings
The ALPHA app got an overall average rating of 4.6 on the Shopify store. Most of the reviews are positive. A total of 28 ALPHA Shopify reviews are labeled on the app, out of which 21 are rated five stars.
Users express their app experience in the form of reviews and ratings. So let’s have a look at some of the customer’s feedback about the ALPHA app:
| Rating | Feedback |
|---|---|
| 5-star | "Great app with the best UI that I have seen in any upsell app. Still has some bugs that need to be fixed but the support is pretty fast and competent. Since it is free you can't go wrong. I can recommend it." |
| 5-star | "This app allows us to increase the value per customer and from the start has been providing more revenue for us! And the fact that it is free is amazing! Support was super quick and helpful in sorting out a small problem I had. Can recommend it." |
| 5-star | "I love this app! It helped me scale my revenue by another 30% and I can't imagine a day without it. Also, their customer support is amazing." |
ALPHA App Support
The ALPHA app is supported by Helixo. Helixo assists two other apps on the Shopify store with an average rating of 4.9. Whenever you have questions or queries, the ALPHA Shopify app has a great customer support service that responds precisely and promptly. You can send a message to live chat support, or email support@helixo.co for any guidance or assistance, and the app’s eCommerce experts provide full technical support.
However, most of your queries can be pre-resolved by going through the other resources site including FAQ section, documentation, tutorials, and blogs.
Final Words
From the above review, it becomes clear that the ALPHA app is quite useful for your upselling needs as it allows you to display upsells on products, add to cart, or checkout pages. If you love popups then show upsell offers in the form of popups or if not then display them on the page.
The app also offers templates for different kinds of offers including buy one get one free or buy one get one half off. Not only this, you can edit these templates by using a range of customized options. The ALPHA app increases user engagement, conversions, average order values, and ultimately sales or revenue.
It's the right time to cross-sell, upsell or expand your business and generate maximum profit out of that. So, try the ALPHA app as soon as possible!
