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At Yofi, we care about your consumers. Unfortunately, not everyone is who they say they are on the internet, so understanding your consumers can be challenging. Everyone has multiple digital identities. Whether it is bad actors like bots, serial returns, and arbitrageurs, or unintentionally by using multiple email addresses. This creates a challenge for brands, as it creates inflated customer accounts, skews critical data, and a poor customer experience.
Likely to recommend: 99