Stop mass emailing. Run a custom campaign for each customer segment. A consumer analytics tool called Loyal can provide you with invaluable insights. It will automatically categorize customers into six categories based on their buying behavior using a process known as RFM (Revelation, Frequency and Monetary) analysis. With Loyal, you can quickly identify your best customers and those who have made only one purchase and never again.
Loyal — Customer Segmentation Shopify AppLoyalty Program App
Stop running the one-size-fits-all campaigns. Run a tailored campaign for each of your customer groups. Someone who just made the first transaction in your store should see a different campaign than someone who regularly purchases.
Likely to recommend: 99