One of the most effective digital marketing tools for small businesses is evidently Seguno Shopify email marketing app. The tool lets you easily forge a relationship with existing clients.
When users land on your page, they can choose to engage with it or leave it alone. In the event, they didn't buy products (or do something else you projected they’d do), they're gone. You will almost certainly never see that user again on your website.
Many business owners find it difficult to balance their primary and supplementary responsibilities. For example, the owner of a customized jewelry company is likely to struggle with offering adequate commodities for customers while also maintaining their email marketing campaigns.
These two responsibilities are essential to the entrepreneur's success. Your email marketing processes can be handled using Seguno. This service lets you focus on your primary tasks.
So, What Exactly is Seguno?
Seguno is the only Shopify-exclusive email marketing app. This tool allows Shopify store owners to run their advertisements. They can use it to build email directories and strengthen consumer relationships. Email lists enable companies to use effective email marketing to create significant revenue.
The plugin and your Shopify dashboard are perfectly integrated. Without leaving Shopify, you can use Seguno Shopify to create, track and manage the results of your email marketing strategy.
Seguno Shopify App
With this capability, you can effectively manage your email campaigns from the admin of your shop or a Shopify mobile app.
Seguno Shopify offers complete automation of daily emails, including letters to customers thanking them for their purchases, welcoming new subscribers, and reminding them about discounts.
Features of Seguno
Time-saving Automations
Email marketing is one example of a secondary task that might consume a lot of your time. You don’t have time to focus on your primary tasks due to this task. But just because email marketing takes time doesn't mean you should ignore it.
Your eCommerce objectives might be accomplished with the aid of a successful email marketing strategy. Seguno Shopify has many automation functions that help to simplify and accelerate critical procedures.
Its one-click email automation and attractive design free up your time to focus on other key aspects of your business. Seguno includes a plethora of automatically generated touchpoints.
You can turn on messaging. Among other things, you can activate messages greeting new subscribers, applauding first-time buyers, looking to bring those who left items in their carts back, and informing people about specials.
Create and manage email marketing campaigns in Shopify
Having several software or platforms for your email marketing processes can be difficult. You may be required to exit one account to take another action in the other.
To gain from them, you might also have to appreciate how to use both. These specifications make developing and administering your email marketing strategy difficult.
Seguno Shopify dashboard
Seguno makes creating and administering email marketing campaigns simple. Once it's integrated with your Shopify business account, you can use Shopify to build and manage your email marketing campaigns. This feature allows for seamless email marketing functionality from the Shopify admin or mobile app.
Target Customer Groups
Targeting specific particular clients is a practical tool. Customers can be categorized in several ways. You might, among other things, have purchasers from different traffic tiers, varied cultures, and distinct preferences.
That's why a one-size-fits-all method may not be feasible. It's suggested that you segment your email campaigns and tailor the messages to the various groups. This ensures that your initiatives produce the expected results.
Seguno allows businesses to target subscribers using their email lists. You can then send messages to those who meet specified criteria. Alternatively, you can restrict some recipients from getting emails that you don't want them to receive. With the help of these features, you can run successful campaigns and raise your conversion rate.
Gather Dynamic Recommendations
Online shoppers frequently appreciate companies that suggest things that are probably comparable to what they're exploring. They can compare several products that are closely related using suggestions to make wise judgments.
When customers aren't able to find what they were looking for in your store, recommendations may still be helpful. In this situation, offering options may be advantageous to both you and these customers. By offering more comparable goods, you can prevent these customers from leaving your store without making a purchase.
Seguno enables you to provide dynamic product recommendations. So, you can send specific clients emails recommending products. You can recommend commodities using a collection, and the application will omit products from your selected list.
Similarly, it might take away items that the customer has previously ordered or checked out. The customer experience in your online store is enhanced by recommending goods that they are probably interested in. They may come back or recommend you to others based on their satisfaction and experience.
Add Special Codes to Emails
According to digital marketers, personalizing email is a key tactic for businesses today. Businesses that customize their messages to particular target segments frequently have better results.
Customers of an organization are frequently different. Emails that are effective for certain prospects are unlikely to be effective for others. As a result, personalizing communications helps the shop reach out to diverse customers.
With Seguno, eCommerce websites can use special codes in their marketing emails. Your marketing campaigns, including discount codes, become more individualized thanks to these special codes.
As a result, you can communicate with more people. You're likely to increase your profit margin as you persuade these people to carry out any task you ask of them.
Revenue Reporting
Any email marketing strategy must include metrics since they aid marketers in making critical choices. If your objectives are being met, you can carry on with the campaign.
Metrics, however, show you where you need to make improvements if you aren't hitting your goals. If you are not keeping track of them, you cannot assess your business performance.
Seguno allows you to track revenue generated by your email marketing initiatives. You'll be able to identify which sales were influenced by this tool. This information is essential since it guides your choices for email marketing.
You will be able to tell which mailings or automation you should keep and which ones you should change for the better. As a result, you can determine whether Seguno is acting on your behalf.
Seguno Shopify Pros And Cons
Pros
- To facilitate speedy integration, the app is accessible via Shopify's official app store.
- You may view sales reports from all of your email campaigns.
- The app helps you to categorize and target clients.
- Seguno enables you to recommend things based on previous items viewed by clients.
- Following installation, the app's functions are added to your Shopify dashboard, allowing you to work from a single system.
Cons
- Customer service is subpar.
- The program was designed with small businesses in mind, therefore it lacks the functionalities needed for larger companies with huge email lists.
Seguno Shopify Compatibility with Other Programs
You can import a client email directory from MailChimp into your Seguno account if you have been utilizing that service. Thanks to these features, you can shift along with your clients.
Maintaining your MailChimp list is beneficial for your promotions. You can encourage these subscribers to make purchases from your online store.
Also, you can use Seguno and Dynamic Banner Suite can be used together without any issues. In emails that you send to your subscribers, you can include appealing banners. Your email marketing strategies will be more effective if they include captivating banners.
Seguno Shopify Marketing and Kit are compatible with email marketing as well. As part of your multi-channel campaign, you can set up an email newsletter within the marketing section of the administrator. The kit can also send emails with news about your blog posts.
Seguno Shopify Pricing
Seguno provides a subscriber-based pricing structure. This indicates that the cost of the service increases with the number of subscribers on your email list for your internet business.
A subscriber, according to Seguno, is a Shopify client who has consented to receive newsletters and promotional emails from your company's email marketing campaigns.
Seguno offers various pricing tiers. You can easily select the ones that are suitable for your email marketing.
Here is how Seguno Shopify pricing works after the 10-day free trial period lapse with all of their features:
| No. of subscribers | Price |
|---|---|
| 0-250 | free |
| 251-1000 | $10/month |
| Every 1000 +subs over 1000 | Additional $10 per month |
What Seguno can do for your eCommerce store
There are various advantages to Seguno Shopify email marketing that can help you develop your business. That's why this tool is so beneficial and can do several tasks that help you achieve your business objectives. Even better, it can do so a lot faster than traditional marketing methods.
Sending Emails Automatically
Email marketing software streamlines the processes, which are otherwise manual and labor-intensive in other industries. All you’ll have to do is create a message to boost customer loyalty.
Cost-effective Marketing
Most businesses opt for expensive marketing strategies and end up paying the price. However, email marketing can benefit both large and small enterprises. As such, it can reach more people and naturally costs less compared to other types of digital marketing.
Whether you want to focus on a certain contact list or contact dozens of people at once, this type of program can do it swiftly and efficiently.
Greater Customer Engagement
Email marketing software, like social media marketing, can let you engage with your audience. This means you’ll receive and even reply to consumer emails. It can reach users worldwide without incurring excessive costs and is quicker than other media.
Additionally, when compared to other methods of marketing, the information you’ll share with your customers makes them feel more involved. Also, autoresponders can be used when responding to keyword triggers.
Easy Customizations
Multiple templates can be used to create email content and can be sent to numerous recipients at once.
Email content can be generated from several templates and sent to many recipients at the same time. This tool is unique thanks to its ability to be customized using the visual editor.
This lets you configure your emails to send personalized birthday wishes and even customized updates. This is accomplished by including swappable data, such as usernames, in the email.
Measurable Outcomes
In terms of results, other marketing tools can be broader. The insight gathered from email marketing strategies is more accurate, therefore it sticks out.
To help you gather more customer data and share it using clear reports and visuals, the software class has created precise metric analysis components.
Shareable Information
Email marketing can be shared thanks to limited discounts and modern social media links. This helps make it easier for you to grow your subscriber base.
In addition, it’s easier because Seguno Shopify users can forward and share emails with their contacts. You may sway your clients to strongly support your company by offering incentives like promo bargains for likes or shares.
Wider Reach
Modern technologies continue to improve following the advancements in email marketing tools. And with the increased use of mobile-friendly email ads, you can now communicate with your audience even while they are away from their computers.
Reduced Workload
Email marketing software assists you in developing content and a contact list. You can relax since speedier, automated marketing solutions eliminate the need for hiring huge marketing teams, which makes this tool advantageous for companies of all sizes.
Why Should You Use Seguno Email Marketing for Your Online Store?
For small Shopify companies wishing to automate their email marketing procedures, Seguno is a great solution. Additionally, the software seamlessly interacts with Shopify, making management and use simple and effective.
Online stores still face fierce competition as more people get involved in e-commerce. To stay competitive, businesses must take advantage of all available tools. You can use effective email marketing campaigns as one of your ways to compete.
Conclusion
Fortunately, Seguno can help you enhance the effectiveness of all your email campaigns. Shopify store owners can use the email marketing plugin Seguno to support their email marketing campaigns.
It allows you can design and manage your email campaigns from the Admin panel or Shopify mobile app after integrating it into your Shopify account. It features various marketing automation that enhances the experiences of people who visit your Shopify store.
Additionally, you can include special codes, customize your messages, and track the financial success of your email marketing efforts.
