Client: Sew Sketchy
E-Commerce Website Design for Fashion Illustrator.
Our fashion client, Sew Sketchy, is worth your attention. The company developed a freshly branded website that catered specifically towards Sew Sketchy’s bold and colorful vision that was brought to life. Sew Sketchy is an illustrated fashion icon who loves anything to do with fashion, travel, and luxury. Fashion icons such as Anna Dello Russo, Giovanna Battaglia, and The Man Repeller are all Sew Sketchy fans along with luxury brands such as Valentino, Stuart Weitzman, and Giambattista Valli are all obsessing over her too. It was a great pleasure for our web designers and developers to work on an innovative project linked to fashion, creativity, and inspiration. Sew Sketchy is one of the heavyweights in the fashion industry. She’s a powerful influencer in New York. We, at UPQODE, appreciated Sew Sketchy’s satirical approach where she demystifies stereotypes.
Sew Sketchy is very popular on social media in the US. She’s got a brilliant Instagram account with tens of thousands of followers. The fashion influencer had an ambitious goal to launch an e-commerce website to promote and sell her posters. Our client wanted to classify all shop items into categories, such as Travel and Fashion subcategories. The ultimate need was to attract customers and make the business grow.
Our Digital Solutions
UPQODE created a platform that focuses on Sew Sketchy’s imaginative fashion world. We used a clean design that has pink accents throughout the site to showcase Sew Sketchy’s fun feminine side. Along with using black and white colors to emphasize Sew Sketchy’s trademark; the round bold glasses that Sew Sketchy is never seen without. We created an intuitive interface for an effortless shopping experience which includes a smooth registration process and ease for artwork purchases.