Along with image compression, the Swift app provides many classic performance improvements that will speed up the first-page load.
One of the most important things you can do to survive and grow in a market as competitive as Shopify is to perform strong SEO for your Shopify business.
But SEO is challenging since it calls for technical, content management, and creative expertise. Thankfully, with the right solutions to handle complex tasks, Shopify merchants can now focus on what is most important to their business.
Page speed, meta descriptions, alt-tag SEO, image size, and keyword research all play significant roles in visibility and ranks, but the majority of new shops just don't realize this.
Optimization approaches increase your store's visibility in the SERPs. On-page content optimization, meta tags, page loading, internal linking, and keyword research are all examples of SEO strategies.
Let's jump right into one of the top Shopify apps for SEO to help you improve the ranking of your website and Shopify product pages.
Swift App Overview
Swift is a OneCommerce Shopify app that links you to site performance experts who can compress photos, minify code files, preload content, optimize videos, and do anything else to speed up your business.
Installing the app is free, but you can choose the paid options depending on your business needs.
The Shopify Swift app promises a boost in Core Web Vitals metrics, which are a crucial ranking element for Google. Swift even guarantees a refund if it is unable to increase your speed.
To help you, Swift app support is accessible around-the-clock. The professionals at Swift employ a variety of methods to increase site speed, including lazy loading, picture compression, minification of JS and CSS files, Vimeo and YouTube video optimization, etc.
They can also enhance JavaScript used by external apps and third parties. Swift app, however, only offers custom pricing.
Swift app Page Speed Optimization tool provides a cutting-edge solution based on potent technologies like Pingdom, Google Lighthouse, GTMetrix, and PageSpeed Insights, to speed up the operation of your store.
Swift improves the speed of your Shopify store by an astonishing 600 milliseconds on average. The app offers level-up prefetch techniques that boost speed three times faster than those used by other apps that use standard preload.
Swift App Main Features
- Lazy Load & Image Compression;
- Minify the CSS and JS files;
- Extract the CSS-critical;
- Improve the JS in Third-Party Apps;
- Allows for video optimization for both Vimeo and YouTube;
- Improves SEO;
- Preload content is based on Google analytics information.
Swift App Highlights
| App highlights | Descriptions |
|---|---|
| Price | Two premium options with a 7-day free trial starting at $19 per month |
| Shopify reviews | There are 172 or more reviews in the Shopify app store |
| Rating | 4.6 out of 5 stars |
| Integrations | Core Web Vitals, Google Lighthouse, Lossy compression, PageSpeed Insights, Google Analytics |
Why Is Page Speed Optimization Important?
A good ranking on Google's search engine results depends on the speed of the page. Even if SEO isn't your primary focus, if people continually quit your site and go elsewhere, all of your hard work on the content will be for nothing.
For this reason, keep your speed from affecting your conversion rates.
Swift App Pricing
Swift app has three pricing tiers starting from the free one; then goes the $19 subscription, the one for $150 per month, and a 7-day free trial. The app uses the recurring model of payment option.
Still, the developer hasn't changed their prices in the past six months. In addition, the provider guarantees a full refund if the app does not improve your site speed on Google PageSpeed insights.
What The Swift App Can Do For Your Business
Increase Website Speed To Improve User Experience
With a single click, use this optimization tool to increase both your site's perceived performance and that of your visitors.
Improve The Actual Speed
Improve the speed of your website and then leave future file management to automation.
Use a variety of strategies to optimize your theme code, including lazy loading images, extracting important CSS, minifying JavaScript files, and minifying CSS files.
Utilize Smart Lossy Compression to Reduce Image Sizes
With the help of preloading technology, your website can prefetch requirement based on your predicted pages that users are most likely to view, cutting wait times and increasing satisfaction.
For greater readiness, preloading might be based on mouse movements or benefit directly from Google Analytics data.
A loading screen removes confusion, lets users concentrate on the loading process rather than the loading duration, and strengthens brand recognition. You can therefore use Swift to design a polished loading screen.
Swift App Key Elements
| App features | Details |
|---|---|
| Boosting website performance and SEO | The Preloader content, a theme, and an SEO image optimizer without logging in will speed up your store. Also, defer JavaScript, lazy-load PNG and JPG images, and minify CSS |
| Boost the speed rating to 90 | After optimization, the expert service promises to increase Google Core Web Vitals Lighthouse score by 100% or the team will refund the entire service price without being asked |
| World-class service for life | You will be assisted by speed experts with at least five years of expertise who will also perform a monthly checkup |
Swift App Integrations
- PageSpeed Insights;
- WebPageTest;
- Google Lighthouse;
- Lossy Compression;
- Core Web Vitals;
- Google Analytics.
Swift App Pros And Cons
Pros:
- Access to speed experts who are familiar with the demands of Core Web Vitals;
- Improved SEO;
- Enhanced page load time;
- Free plans with an option to choose paid plans;
- Improves site performance and user experience.
Cons:
- Some business owners claim the app ruined their theme or images.
Swift App Key Features
Page Preloading
Your actual loading times are unaffected by page preloading. Just to emphasize; page preloading won't affect your page speed. It can even get a little slower.
Page preloading increases the perceived speed of your store even if it has no impact on the initial page load time and your page speed score. This is because it gives your store the impression of being speedier as you browse through it.
When you hover over some links, page preloading begins to load the page you're about to click on. Your website will feel faster for users to browse if the page they are about to click has already loaded.
Image Compression
Your images' data size will be reduced thanks to image compression. Image compression lowers the image's overall quality while maintaining its dimensions to speed up loading.
The majority of image compressors give you the option to lower image quality in a way that is undetectable to the human eye. If you're ready to forgo quality for speed, you can compress images even further.
Compression is classified into two types: lossy and lossless.
How Lossless Image Compression Works?
The safest method for compressing images is lossless image compression. The data savings, meanwhile, are frequently insignificant.
Lossless compression results in relatively little variation in image size for compressed images. If preserving the image's original quality is crucial, this is the best option.
That's the only compression method available for PNG files which can then be used with JPG images.
How Does Lossy Image Compression Work?
The most effective method for reducing the size of photographs is lossy image compression. The more images are compressed, the lower their quality.
Nevertheless, lossy compression can frequently be applied at a level that is undetectable to the viewer. This makes it the method of image compression that is most frequently employed.
Only JPG photos can be compressed using lossy techniques.
JS Minification
JavaScript minification decreases the size of the data of your JS files by deleting unneeded text.
Although each coding line is written with fewer characters, the same number of codes runs. As a result, without sacrificing functionality, your customers can quickly download your JavaScript files.
LazyLoad
Not every image and video on your page needs to start loading right away when someone visits it. Nevertheless, such videos and images end up being downloaded, which makes your website load more slowly for visitors.
When those resources are about to be seen, LazyLoad prevents them from downloading. Consequently, your page loading speed may improve dramatically.
Inline Critical CSS
Cascading Style Sheets, or CSS, are the directives that tell your website how to appear. Since your visitor will only be able to see the top part of your site before scrolling down, not all of the instructions are necessary right away.
Inline Critical CSS makes use of this by determining what CSS is required for your site's top. The remainder of your CSS is then loaded after that CSS has finished loading.
Your first page load times as well as your first Contentful Paint statistics can both benefit greatly from this.
Preload Web Fonts
To speed up page loading, the Swift app front-end developer can instruct the browser to quickly download a resource (resources in the form of media, images, stylesheets, and fonts are available).
Before preloading, the browser will have to construct the DOM & CSSOM so fonts could be downloaded.
Before preloading, fonts couldn't download until the DOM and CSSOM were created, and for that, the browser was usually required to download the HTML as well as linked CSS files first to figure out which font files to download.
Front-end developers can instruct the browser to download the necessary font files also as CSS files by using preload. Fonts can be depicted on screen more quickly the faster they download.
Decrease CSS File Size
When extraneous text and whitespace are eliminated, minification decreases the amount of data in your CSS files.
Unnecessary characters like comments, whitespace, and indentation can be found in CSS files. To safely reduce file size during production without impacting how the browser functions, these elements can be removed.
Such characters can be removed during production to minimize file size without altering how the browser interprets the styles. Such a process is called minifying CSS files. Since CSS files frequently take up more space than is necessary.
Some minifiers include sophisticated optimizations that can help you further reduce the size of your file. Therefore, minifying CSS files helps speed up the loading of your page.
Reduce JavaScript file Size
Minification is the removal of whitespace and any unnecessary code to produce a smaller but fully functional code file. Thus, it can speed up script parsing and reduce payload sizes.
Swift App Support
Contact the developer through the live chat feature if the available documentation is insufficient to answer your query or submit your inquiry to support@onecommerce.io.
Make sure to specify your issues/bugs under the structural materials of the Contact form with a proper subject before submitting any issues.
The Swift app support staff might require additional time to examine and provide feedback if you submit content containing a lot of words in a non-structural style.
Please be mindful of any time differences since working days typically run from Monday through Friday (except holidays), from 9AM through 11PM (EST+12).
Final Thoughts
Swift app Page Performance Optimizer is a top-notch Shopify store page speed improvement tool. It includes all of the crucial website loading speed optimization tools, including lazy image loading, minifying JS and CSS, enhancing JavaScript, preloading content, etc.
In addition to image compression, Swift supports several of the conventional performance optimizations that will speed up the initial page load.
It's a fantastic way to increase the speed of your page. The capacity to enhance external scripts and applications is what is lacking. Additionally, there is no way to remove JavaScript from the application.
The ability to create preloading animations is another feature that the Swift app delivers. These animations prevent the user from accessing the website until the initial page load has finished.
