OptinMonster has long been a go-to tool for businesses looking to capture leads and boost conversions through popups and other forms of opt-in elements. While it offers a wealth of features, it might not always be the best fit for everyone due to its pricing, complexity, or specific feature requirements.
Luckily, there are many alternatives that provide comparable or even better functionality. In this article, we'll explore the top 8 OptinMonster alternatives, helping you find the right one to suit your needs.
Why Look for OptinMonster Alternatives?
There are several reasons why you might be interested in exploring OptinMonster alternatives:
- Ease of Use: While OptinMonster offers a lot of customization, its array of advanced features might be overwhelming for users who need a more user-friendly tool.
- Specific Integrations: Some businesses may require integrations that OptinMonster doesn’t support or may prefer tools that seamlessly integrate with their existing systems.
- Feature Set Overload: OptinMonster provides many advanced features, which may be excessive for businesses looking for a simpler solution with core functionality.
- Tailored Solutions: Alternatives may cater to specific industries or business models, offering specialized features for e-commerce, content marketing, or lead nurturing.
- Flexibility: Some alternatives provide more customization options and flexibility, allowing you to design and implement popups and forms that are perfectly suited to your branding and marketing strategies.
- Better Support: Businesses that need more personalized or responsive customer support may find that some OptinMonster alternatives offer more tailored assistance.
Here’s a quick comparison of the top 8 OptinMonster alternatives based on their key features and pricing:
| Tool | Key Features | Best For | Pricing |
| Plum | Exit-intent popups, real-time performance analytics, behavioral targeting, easy integrations, A/B testing, customizable templates | The best choice for small businesses looking for simplicity | Free plan/ paid plan from $9.99/month |
| Icegram | Email integration, multiple popup types, behavioral targeting | WordPress users on a budget | Free plan, premium starts at $97/year |
| Privy | Cart abandonment, exit-intent popups, A/B testing, e-commerce integrations | E-commerce businesses | Free plan, paid plans start at $30/month |
| Adoric | Drag-and-drop builder, behavioral targeting, mobile-friendly popups | Those looking for an easy-to-use tool | From $29/month |
| Wishpond | Popups, email automation, landing pages, social media integrations, A/B testing | Marketers who need an all-in-one solution | From $49/month |
| Popup Builder | Lightboxes, slide-ins, advanced display rules, mobile responsive | WordPress users needing basic popups | Free plan, premium from $49.95/year |
| BDOW (Sumo) | Popups, scroll boxes, heat maps, social sharing, A/B testing | Small to medium-sized businesses | Free plan, starter from $12/month |
| ConvertBox | Customizable popups, exit-intent, targeting options, smart rules | Those seeking advanced targeting | From $495/year |
1. Plum
Overview:
Plum is designed for businesses that need a straightforward, no-fuss popup builder. It offers behavioral targeting and exit-intent technology to engage visitors when they are most likely to convert. The platform is easy to use, even for beginners, and integrates smoothly with a range of email marketing tools.
Why Consider Plum?
If you’re looking for an affordable and user-friendly solution to create engaging popups without any technical expertise, Plum is an excellent option. It’s also highly customizable, offering various templates to suit different industries.
Pricing:
Starting at $9.99/month, Plum is a cost-effective choice for small businesses looking to improve lead generation without the complexity of OptinMonster.
2. Icegram
Overview:
Icegram is a WordPress plugin that offers multiple popup types, including lightboxes, sticky bars, and notifications. It integrates well with popular email marketing platforms and includes behavioral targeting options to increase engagement.
Why Consider Icegram?
If you’re using WordPress, Icegram is an excellent choice. It’s easy to set up and provides enough customization to make your popups stand out without overwhelming you with features.
Pricing:
Free for basic functionality, with premium plans starting at $97/year.
3. Privy
Overview:
Privy stands out for its e-commerce-centric features. It offers popups designed to recover abandoned carts, capture email sign-ups, and create personalized offers for shoppers. If you run an online store, Privy’s deep integration with platforms like Shopify and WooCommerce will make it an invaluable tool.
Why Consider Privy?
Privy’s cart abandonment recovery system is highly effective, especially for businesses looking to increase sales and engagement. The platform is designed specifically for e-commerce, making it easier to implement targeted strategies that work.
Pricing:
Privy has a free plan for basic popups, and paid plans start at $30/month for more advanced features like cart abandonment recovery.
4. Adoric
Overview:
Adoric is a popup builder that allows businesses to design popups using a drag-and-drop editor. It offers behavioral targeting and mobile-friendly designs, which makes it a good choice for businesses that want a flexible and customizable tool at an affordable price.
Why Consider Adoric?
Adoric is a solid choice if you’re looking for a tool that balances simplicity with functionality. It is perfect for businesses that want to create popups without investing too much time or money.
Pricing:
Plans start at $29/month, making it a budget-friendly alternative that doesn’t skimp on features.
5. Wishpond
Overview:
With features like landing pages, email marketing automation, and A/B testing, Wishpond offers a comprehensive set of tools to boost your marketing efforts. It’s ideal for businesses looking for a complete solution, not just a popup builder.
Why Consider Wishpond?
Wishpond is perfect if you're looking for an integrated approach to digital marketing. With its multi-functional features, it helps you manage email campaigns, lead generation, and even social media marketing from one platform.
Pricing:
Plans start at $49/month, but you get a lot of value for the price, including email automation and detailed analytics.
6. Popup Builder
Overview:
Popup Builder is another great option for WordPress users, offering a simple solution for creating popups, lightboxes, and slide-ins. With advanced display rules and responsive designs, it is a good alternative for users who don’t need the full feature set of OptinMonster.
Why Consider Popup Builder?
If you're looking for something easy to install and configure, Popup Builder is a great option. Its no-frills setup ensures that you can start creating popups quickly.
Pricing:
The free version covers the basics, and premium plans start at $49.95/year for additional features.
7. BDOW (Sumo)
Overview:
BDOW (Sumo) offers popups, scroll boxes, and social sharing tools designed to help you grow your email list and boost conversions. With powerful analytics and A/B testing, Sumo makes it easy to optimize your popups and track their effectiveness.
Why Consider Sumo?
Sumo is ideal for businesses looking for a tool that combines popups with social media sharing and advanced analytics. Its robust features make it a great option for marketers who want more than just a simple popup tool.
Pricing:
Free plan available, with starter plans at 12$/month.
8. ConvertBox
Overview:
ConvertBox focuses on delivering highly targeted popups with a range of customization options. It allows businesses to create intelligent popups based on user behavior, such as exit intent or time on page. The platform also includes integrations with many email marketing platforms.
Why Consider ConvertBox?
If you’re looking for an alternative to OptinMonster with advanced targeting and customization options, ConvertBox is an excellent choice. It’s particularly great for businesses that want to create personalized experiences for their visitors.
Pricing:
Plans start at $495/year, offering excellent value for businesses that need advanced popup strategies.
Conclusion: Which OptinMonster Alternative Is Right for You?
Selecting the best tool for your business depends on factors like budget, business size, and specific requirements. If you prioritize affordability and simplicity, there are options designed to meet those needs without compromising on effectiveness.
For those seeking more comprehensive marketing features, there are tools that offer all-in-one solutions to help you optimize your strategy. Depending on your platform and goals, there are also tools that cater specifically to WordPress users or those who require advanced targeting and customization.
Ultimately, the right choice comes down to your budget, business size, and the specific features you need to achieve your goals. Make sure to consider the integrations, ease of use, and support options each tool provides to ensure you’re making the best investment for your business.
