Your eCommerce store's appearance is important. Thus, a template like the Fresh theme serves as the stepping stone that helps your site visitors along the path to becoming consumers and making repeat purchases from you.
According to studies, visitors to websites develop opinions about them in under 50 milliseconds.
The premium Shopify Fresh theme is designed to improve your store's purchasing experience and keep visitors on your site longer.
This post will teach you all there is to know about the Fresh theme, including all of its features and the advantages it has for your e-commerce website.
What Is The Fresh Theme?
The Shopify theme Fresh by We Are Eight was created with food and beverage retailers in mind. It is simple and customizable and works well for large catalogs.
The Fresh theme is a clean and adaptable Shopify theme created primarily for food and drinks businesses and it supports huge catalogs. This theme is simple, customizable, and was created for bars and restaurants.
To give buyers the best shopping experiences ever, Fresh also supports huge fonts. For a unique and creative store, you can pick a theme style that suits your business needs.
Overall, Fresh is a great option for companies wishing to build a top-notch site that distinguishes itself from the competition.
It has a range of features that you can use to create an online store that looks professional. What's more, this theme is easy to install and run.
Additionally, you can modify your Fresh theme without needing coding skills by using the Shopify Customizer tool.
You may consequently design a distinctive and expert-looking eCommerce site that reflects your business identity.
Three stunning styles may be found in the Fresh theme library. Thus, depending on the use case, these three themes are made for various e-commerce store types.
Fresh Theme Styles
You can opt to switch your design to one of Fresh's different styles, including Smooth, Sweet, or Sharp.
Once you change your design, some features will be deleted, but your store's content will remain intact.
Why Use The Fresh Theme For Your Online Store?
- It supports the selling of age-restricted goods like tobacco, lottery tickets, or alcohol;
- It’s designed for stores with large traffic;
- It’s created for businesses that do in-person sales.
Fresh Theme Highlights
| Theme Highlights | Details |
|---|---|
| Theme Pricing | $350 |
| Promotional And Age Restriction Pop-Ups | Send your consumers messages about promotions and set age restrictions. |
| Multi-level menu | Use a multi-level menu which makes it easier for customers to find product information on your online store. |
| Slideshow | Multiple product icons should be displayed on your home page. |
| Zoom for product images | When a customer hovers over an image, give them a deeper look. |
| Theme styles | Smooth, Sweet, and Sharp |
Fresh Theme Pricing
The premium Shopify Fresh theme is offered on the main Shopify Theme page. This theme has a one-time purchase price of $350.
Pros & Cons Of Fresh Theme
Pros:
- Fresh impresses customers with its use of modern design tools;
- It features all of OS 2.0's advanced features;
- Greater customization reduces reliance on apps, which are more expensive and can slow down your site;
- It works with all browsers to deliver an amazing user experience.
Cons:
- Expensive if you're on a tight budget
Fresh Theme Features
Typography
You can customize the font, capitalization, size, and formatting of the text on your storefront within your typography settings.
You can use the developer's how-to guide to upload your custom fonts if the fonts you want to use are not offered in the drop-down option.
Slideout Cart
The Cart setting allows you to customize your free shipping incentives, enable dynamic checkout buttons, and convert your cart into a drawer, page, or "fixed" cart.
Your Cart sometimes referred to as the 'trolley' or 'basket,' is where your customers' purchases are placed while shopping at your store.
Slideout cart preview - Fresh theme
This enables customers to review the goods they plan to buy and modify the quantity.
There aren't any settings here, but you can change your cart's settings in the theme settings, which also features a space for order message notes that customers may use to add extra instructions to their purchases.
Product Pages
Your product pages are the lynchpin of your store, showcasing all of the details of your products.
The product page settings include showing the out-of-stock email form, quantity selection, product type, shipping policy links, and a dynamic checkout button.
Additionally, you can change the variant depending on the thumbnail, provide product recommendations, modify the variant dependent on the product, modify the image size, and move the cart button.
Collection Pages
You can quickly help your consumers find what they're looking for by categorizing your products on a collection page.
The settings for the collection page let you specify how many products should be shown in each row, add material to the sidebar, and enable the collage layout for desktops.
Collections are groups of individual products. Because a single product might appear in various collections across your website, multiple versions of just this product are not necessary for your admin.
Home Page
You can personalize and alter the sections of content that make up your home page.
Sections serve as the foundation of your homepage. You can quickly add, reorder, and delete content blocks like slideshows, products, videos, or collections within each section.
Adding, moving, hiding, and removing sections is simple; to undo and redo changes you've made within a section, use the arrows displayed at the top of your page.
Social Media
You have the choice to connect your accounts on social media under the Social media section.
Social networking icons in your footer and announcement bar cannot be enabled until these settings are complete.
You also have the choice to activate share buttons on the product pages under your product page settings, allowing your customers to post your products on Twitter, Facebook, and Pinterest.
Popup
You can promote your social media networks, invite visitors to subscribe, and immediately and effectively deliver marketing messages to customers by turning on a pop-up.
The user must interact with this popup to close it; it shows at the bottom of a page when the user first visits the website.
Age Verification Popup
Customers can confirm their age before entering your storefront by setting up a Verification Popup. This is beneficial for businesses that sell goods that include age limitations or health and safety warnings.
You can tailor a Yes/No statement for each of your consumers; if they select Yes, they will be taken to your storefront.
Age Verification popup preview
If the client responds "No," you can tailor a response for individuals using the theme options.
Upon opening the website, this popup opens in the middle of the page, and the user must select "Yes" or "No" in order to proceed.
Announcement Bar
When enabled, the Announcement bar appears there at top of each page on the storefront.
Its prominent location on your storefront makes it ideal for displaying vital information and promotions for your customers, including announcements, promotions, deals, and news.
You can create direct links to other pages in your shop, which is great for promoting sales and special offers. Also, you can choose to include social media icons in the announcement bar as well.
Header
The Header part of your storefront is a permanent section. It appears on all pages of your store and includes a search bar, your brand's logo, account, menu navigation, language and currency selection, and shopping cart.
Footer
The Footer is a recurring part that always displays at the bottom of each page on your website.
Your footer is a perfect location to include content blocks with text, a menu, a sign-up for a newsletter, social media symbols, or an image.
These content blocks can contain text, a menu, a sign-up for a newsletter, social media icons, or perhaps an image.
Blog
The blog section lets you convey your company's culture, tell the brand's story, and establish a connection with your readers by letting them leave comments and engage with your postings.
Engaging readers not only help you promote your items to more people but also helps your website rank highly in SEO (search engines).
Collection List
You can promote your preferred collections in a Collection list section on your site by adding them to a content block and rearranging them however you like.
This presents a great opportunity to upsell your consumer on extra goods or services they might not know you provide.
Featured Collection
Your products from a specific collection are shown in a section called Featured collections.
It's also an excellent method to upsell related products. This is a great approach to promoting new releases, best-sellers, or hidden gems.
Image with Text Overlay
You can show a featured image with text overlaid in a section called "Image with Text Overlay" (with the optional button that links to other pages).
This can be a stand-alone feature section that thrives or just a clever method to divide the other areas of your page while also highlighting the products that your shop sells.
Slideshow
One of the most adaptable upgrades to a storefront is a Slideshow section. This is a fantastic approach for presenting crucial details about your business in a quick-paced and captivating way thanks to its constantly-moving slides.
Newsletter
Customers can get updates on the most recent company news, product news, or offers in your Newsletter section.
Customers can type their contact information into the email section in this part, scroll through your store, and then return to it because it is small enough to allow for this.
Accordion/FAQ
Your customers can directly interact with your material and only read what they need to read because this part lets you include lots of text content within a little area. suitable for FAQs.
Testimonials
You can post reviews, share stars, and foster a sense of community among your consumers by including a Testimonials section.
Video
Your video segment is an excellent method to interact with your audience in a dynamic and effective way.
You should use this space to post product trailers, video reviews, staff interviews, or docs that provide manufacturing-related insights.
MP4 files can be used, but they must first be uploaded to an asset folder. Follow the on-screen instructions from your dashboard.
YouTube
Videos can be played and only the YouTube URL is needed. You’ll get a link for your videos once you submit them on YouTube.
Copy that link and embed it under Video URL in your video section settings.
To guarantee that the player's screen is loaded correctly, some sizes of video may display black bars on the net.
Vimeo
You will receive a link for your video after successfully uploading it to Vimeo, which you must use to embed on the shop.
Copy that link and add it to the Video URL area in the Video Section settings.
Note - auto-playing for YouTube or Vimeo videos is not enabled on mobile devices.
Fresh Theme Support
To maintain accessibility for merchants worldwide, the Fresh theme support staff only provides services online.
Currently, they only provide email-based help; also, they do not provide phone or video call support.
Please allow a maximum of two working days for a response, although the team strives to answer all inquiries within 24 hours.
The support time is from Monday through Thursday, 9 am to 5 pm GMT; Friday, 9 am to 4 pm GMT.
Final Thoughts
The Fresh theme is one of the most feature-rich premium themes available today. No matter what industry your store is in, we'd recommend every seller to at least check out the Fresh theme if the budget allows.
The theme loads pages exceptionally quickly and contains features that are ideal for stores with large catalogs.
The Fresh theme is pricey, if you're a serious entrepreneur, then this theme is well only worthwhile. The Fresh theme has all the design options and features you need as a store owner, including multi-column submenus and various action buttons.
It boasts unparalleled loading speed, offers limitless customization choices, and is optimized for mobile devices.
