Social media is a trend that is gaining more popularity day by day as it allows you to reach, nurture, and interact with your target audience. Social media platforms play an important role in building a company's brand, marketing, sales increase, and driving website traffic.
Every brand knows its importance and needs social media platforms for branding and advertising its products. For that purpose, they are using millions of social media marketing tools for expanding their customers, increasing sales, generating revenue, and driving more traffic toward their store.
Marsello Shopify app is one solution for all your Instagram and other social media platforms’ marketing needs.
What Is Marsello Shopify?
Marsello Shopify is a social media marketing app that provides a range of programs and features to manage all of your social handles in one place.
Marsello helps in the growth of your business by allowing you to utilize its marketing tools for automated emails, sms, loyalty & Referral programs, sales tracking, product tagging, product recommendation, customer segmentation, product reviews, image & video editing, progress analysis, and much more.
Why Do You Need Marsello Shopify?
Social media is a powerful platform to reach new audiences with interactive content. Social engagement aids in the trust development, authority, and expression of your brand's personality.
You'll need a proper marketing strategy for creating engaging content to distribute via social media that is provided by Marsello Shopify app. Because consumers use social media on a daily basis and thus it provides great exposure to your business and companies.
Marsello's marketing tools help you to increase your visibility among potential customers, allowing you to reach a large audience with little time and effort.
Installing Marsello Shopify App
Marsello Shopify has a smooth and simple installation process:
- Search for Marsello app on the top right corner of the Shopify app store and then click add app button
- Install the app by agreeing to the app's privacy policies
- Enter your business details
- Click on the profile connection to link social media platforms
- Choose any of the available platforms and get started
Marsello Features
Marsello Shopify offers a wide range of programs to increase your social media platforms marketing and helps in growing your business. Some of the main features of the Marsello Shopify app are described below based on different categories:
ACQUIRE CUSTOMERS
Social media post scheduling
All of your social media accounts: Instagram, Facebook, and TikTok can be connected to a single Shopify Marsello app where you can easily schedule posts for your account through social media calendar, sync older historic posts, build a media gallery, filter posts or activity by platform, edit upcoming posts, create post from calendar, add notes and much more.
Sales Measurement
Whatever you post on your social media sites, tag some products from your business catalog or add promo and discount codes. Through this, you will gain more reach of targeted customers.
You can measure post success by the likes, engagement, revenue generated, and attribution over time which clearly shows the customer's engagement. POS integration helps in measuring the impact of these social media posts.
Increase Customer base
Directly add your website address, links, and forms on the Instagram bio tag, QR code signup, pop-up, and landing page forms so that users can easily access them whenever they visit your Instagram, Facebook, or TikTok profile. Make your followers the real customers of your product. You can design your landing page with advanced customization and branding options to attract visitors and increase your customer base.
All of the above features help you in acquiring customers for your business products.
RETAIN CUSTOMERS
A successful business is one that not only gains new customers' attention but also knows how to retain old ones so that they keep on returning to your store for product shopping.
Loyalty Programs
Marsello Shopify app provides a wide range of loyalty programs for your customers to ensure continuous engagement. Provide your customers with different ways to earn loyalty points or rewards which can be redeemed in a way you choose.
You can also introduce a VIP tiers program to rank and reward your best customers and set loyalty notifications for updates about all the news for the loyalty customers.
SMS and Email Campaigns
Choose pre-built email templates from the library and customize them to target your audience. No coding is required, just drag and drop builder or templates.
Easily set up your SMS and email campaign for Facebook, Instagram, and TikTok with dynamic discount codes, loyalty program status, product recommendations and merge tags to keep customers notified of any new article, update, or news.
Keeps track of your progress
Marsello advanced analytics let you review the detailed impact of social media marketing. You can see which post is getting more likes, clicks, and revenue, and driving more sales to your business.
Add survey forms and a progress tracker to know about your achievements and measure customer satisfaction.
GROW
Automated Marketing
Make your customers interested in your brand through pre-scheduled automated SMS and email campaigns. Customize email templates and send thank you emails to your customers on the first purchase to make a good impression.
Also wish birthdays to your customer for building a loyal relationship with your brand. For your regular customers, build an email template to keep them updated in case they missed their interesting article. Create win-back email templates, custom triggers, and flows so that your mail reaches the customer at the right time.
Products Recommendations
Based on previous customer purchases, visited products, and added cart items, Marsello Shopify app allows you to send recommended product notifications that are most likely to be bought by customers.
Product recommendations integrate in-store and online data, specific to every person and drive more traffic toward your store.
Customer Segmentation Marketing
Different customers have different interests. It's better to separate items based on groups of customers and then design separate marketing strategies for each group of people.
Segmentation marketing is based on RFM customer segmentation, Automatic segment updates, Customer list exports, or Facebook audience sync with automatic updates and is used for SMS, email, and Facebook ad targeting purposes.
ADVOCATE
Referral Programs
Turn your existing customers to brand ambassadors through Marsello Shopify referral programs. Offer different incentives (it may be free shipping, 50 or 100 loyalty points which can be redeemed into a discount) to your customers for sharing unique social media links or inviting their friends.
Google Reviews
Make a flow of reviews from satisfied customers. Marsello Shopify makes it easy for you to generate, track, manage, and respond to customer reviews directly from your Marsello admin.
The advanced dashboard displays all Google reviews and you can organize them from your Marsello dashboard settings.
Media Library
You can instantly save images and posts in the media library to be uploaded to social media accounts later. Add tags to the post so that they can be tracked easily. Drag and drop posts to the calendar for scheduling. You can custom-organize images on Marsello's admin.
Integrations
Marsello Shopify seamlessly integrates with:
- Vend;
- Google My Business.
Social Media Platforms
- Instagram;
- Facebook;
- TikTok.
Ecommerce Sites
- Shopify;
- Shopify plus;
- Ecwid;
- BigCommerce.
POS and some other integrations
- Lightspeed;
- Cin7;
- Heartland;
- Bopple.
Marsello Pricing With Packages
Marsello Shopify app has both free as well as pro plans for its customers. Main features for free and pro plan are illustrated below:
| FREE PLAN | PRO PLAN |
|---|---|
| Free | $100/month |
| No SMS marketing | SMS Marketing is available |
| No Sign up forms | Sign up forms |
| No loyalty program | Loyalty programs |
| Marketing automation is not provided | Marketing Automation |
| Google reviews can be managed | Google reviews |
| No email marketing | Email marketing |
| Feedback surveys not provided | Feedback Surveys |
| No customer segmentation | Customer segmentation |
| Advanced sales analytics is not available | Advanced sales analytics |
Social Media Scheduling, Image & Video Editing, Sales tracking, Forms, Customizable Bio Page, and Media Library are features available for both plans. |
Marsello Advantages And Disadvantages
Let's discuss some key Pros and Cons of Marsello Shopify app:
Pros:
- Well-designed user interface and editor;
- Fast-track loyalty and easy-to-set-up email automation system;
- Extremely helpful marketing tool with lightspeed series X;
- Easy to navigate and integrate with other apps;
- A lot of ideas, tips, and instructions are provided to its customers;
- Efficient marketing based on customer segmentation;
- All of your social media accounts are managed at one place.
Cons:
- Highly expensive for advanced features as compared to other competitors;
- Text messaging character space is limited;
- Few features are available for the free plan;
- Email blocks cannot be reordered within the flow.
App Ratings
Marsello has an overall rating of 4.6, with 305 five stars reviews out of total 345.
Let’s have a look at what customers says about Marsello shopify app:
| Feedback | Description |
|---|---|
| 5-star | "As a small business, it's hard to keep track of all the digital moving parts. Marsello made it easy for my team to quickly set up email campaigns and establish branding with our clientele. Straightforward. User-friendly. Worth a try." |
| 5-star | "Great support and always respond back to questionsLove this platform, has a very easy to use user interface making creating campaigns super quick and easy. Not to mention there's also a loyalty points program! Everyone on the team is amazing and super helpful with providing me with tips to help me maximize my use out of the app and maximize sales through Marsello. Absolutely love this app. Hard to change to something else once you've started since it's so great!" |
| 5-star | "Love Marsello! Customer loyalty is the main reason my business has succeeded, which is only possible with this app. Easy interface to use and great team when technical questions arise." |
About Marsello Support
Marsello Shopify's support includes email and live chat support.
For any queries related to Marsello Shopify app, you can email at help@marsello.com or contact through live chat support. While most of your queries are pre-answered by FAQ’s or forums sections.
Final Words
Thousands of Shopify and Shopify Plus businesses rely on Marsello to increase sales and customer loyalty both in-store and online.
Marsello, powered by Shopify eCommerce & POS, is your all-in-one marketing platform that combines data-driven automation, email marketing, SMS campaigns, and results-driven loyalty programs.
Infact, by combining your online and in-store data, you can power your loyalty and marketing efforts to provide a unified customer experience wherever your customers choose to shop.
