If you are looking for an eCommerce platform that can help you take your business to the next level, then you need to check out Shopify. It is an eCommerce platform that helps you create an online store. It’s simple to use, especially if you’re just starting out with eCommerce.
In this article, we’re going to take a detailed look at one particular app from the Shopify app store: Route - Protection & Tracking, what are the features of this app, its pros & cons, customer support, and some other interesting details you must-know before choosing this app for your store.
What Is Route Shopify?
Route is a Shopify app that helps you keep track of your inventory and orders. It shows clients where shipments are in real-time for maximum transparency. Additionally, best-in-class order protection can decrease loss, raise your bottom line, and foster greater client loyalty. By interacting with your consumers when their buying intent is at its maximum, this software can promote extra purchases for a better client experience.
Route Shopify is very easy to use. Once you install the app, you can connect it to your Shopify store and start tracking your inventory and orders. Shopify sellers can enhance their post-purchase experience with Route, grow customer lifetime value, and distinguish their brands.
Why Do You Need This App?
Route Shopify is an app that helps you manage your Shopify store. For online businesses, Route provides an integrated suite of post-purchase solutions. Route Shopify is an incredibly powerful tool that can save you a lot of time and headaches.
The track is automatically put into place after Route is installed. Clients who download and use the Route application will be able to instantly interact with package monitoring through immersive web and smartphone experiences, even if they didn't purchase protection.
With Track, retailers can personalize their own brand profiles and add customized content to shipping notifications. It's a simple way to boost customer interaction, satisfy contemporary demands, and educate customers when their orders are delivered directly to their doorsteps.
Customers will have the option to add package security from loss, theft, as well as damage immediately on the checkout page once Route is enabled in their store.
Clients who choose to opt-in for protection may pay up to 2 percent of the value of their shopping cart (with a minimum fee of $.98) for protection.
Customers can instantly submit claims through an URL delivered via mail, as well as directly within the Route app. After a claim is made, Route gets to work. Route Shopify will either return the transaction or have the customers place a new order for the same products, depending on the merchant's preference—resulting in a second sale for the retailer.
Customer disputes are quickly settled, saving merchants time and allowing them to keep more money.
If you’re running a Shopify store, this app is a must-have.
What Are The Main Features?
Route is a Shopify app that helps businesses automate their shipping process. It offers a number of features that make it an essential tool for any business that ships products.
Let's check the most remarkable features that the Route Shopify app has to offer to its clients:
- Package tracking is designed for today's consumers in mind;
- Order insurance against damage, theft, and loss;
- From purchase to delivery, there is real consumer engagement;
- You can keep tracking your claims;
- RouteApp LLC provides a wonderful customer experience and a large FAQ database for any problem you may face.
Overall, Route is an incredibly useful app for any business that ships products. Its features make it easy to automate the shipping process, which saves time and money.
Route Shopify App Install And Insights
Step 1: Install the app by clicking on the Install App button from the top right corner.

Step 2: You can see the dashboard and the shipping status insights.

Step 3: In the app, you can also see the order tracking, with the opportunity to download the CSV file.

Step 4: In the Issues tab, you can see the Reported and Resolved Issues, by selecting the category.

Step 5: Check out the Shipping Notifications from the Engage field.

Step 6: Also, from the Engage field, you can notice the Product catalog, including the Green Package Protection pack from the Route Shopify team, available for $18.88.

Step 7: Lastly, there is available a Finance tab, where you can keep track of all your invoices.

What Are The Pros And Cons Of Route Shopify?
Route Shopify is a great app that can help you save time and money on your shipping. However, there are some pros and cons to using this app.
Pros:
- From the point of purchase through delivery, take charge of the brand experience;
- Boost conversion, client retention, and loyalty;
- Reduce support expenses, the length of time claims are resolved, and frustration;
- Give customers assurance and comfort as they are checking out;
- Obtain insightful information on customer claims.
Cons:
- This app can lead to numerous cart system issues;
- The tracking number may not be updated when a package is shipped.
What Is The Route Shopify Rating?
The Route Shopify rating is 4.0 out of 5. Overall, the rating is not that bad, but there is a lot of space for improvement. Let's check out the six latest reviews left by the customers for this app, for creating an idea of what the app represents.

Rating | Review Text |
---|---|
4-star | 'It’s an easy, inexpensive, effective solution to package protection! We enjoy the feature of package tracking, in addition to the actual protection for packages. I would have given it 5-stars if there were an easier way for customers to opt-in and opt-out in the shopping cart instead of just on the product page.' |
1-star | 'Just downloaded Route for our store. I asked route to download their app on a duplicate theme to make sure things go smoothly. Horrible, many of their widgets are active on our LIVE THEME without me even knowing and made many bugs in our cart system. Lost more than half of our revenues in three days. Trying to get my manager to call me ASAP, and she says "we have a meeting coming up". This is a horrible experience so far! Can't believe this!' |
3-star | 'App is just okay. I'm not sure it's worth the money with the issues you get. They withdraw their money automatically weekly and my biggest issue is when I ship a package, it doesn't update the tracking number. We have to enter it in. My customer is asking me all the time what is unfulfilled on their order and it is always Route. It's somewhat of a pain.' |
5-star | 'Working well and customers enjoy the ability to protect their orders. The Route platform is not as user friendly and how it works from a merchant standpoint is not explained thoroughly.' |
4-star | 'The app works well and the service is good and hassle-free. The only gripe I have that prevents this from being a 5-star review is that there doesn't seem to be any option to automatically insure every order (i.e. I don't want the customer to opt it and I want every order I ship to be protected by route, even if I as the store owner need to pay for that). If the feature to automatically insure every order (with no customer interaction needed) can be added then this would be a 5-star product for me.' |
5-star | 'I Love how easy it is for my customers and how much of a relief it is to not have to deal with USPS anymore!! Plus you get assigned your own account manager, which I love the personal touch and feel valued enough to be able to get a hold of a human if there’s ever an issue. Route has saved me so many times when USPS makes a mistake and won’t take ownership of it. I honestly don’t know why any business wouldn’t have Route as a part of their checkout process!!' |
About Route Shopify Customer Support
Route provides top-notch customer support 24/7 via live chat, and also you can use the resolving teams' email to request some help. They are always willing to help and answer any questions you may have.
Route has an extensive knowledge base that is very helpful. It has articles on everything from getting started with the app to more advanced features. If you need help, chances are you will find the answer in the knowledge base.

There is a special knowledge base of articles for merchants and shoppers, which makes the customer experience way more satisfying.

What Is The Route Shopify Pricing?
The Route Shopify app is free, but additional costs may apply for clients who choose to ship their products safely (pay a minimum charge of $.98 and a maximum of 2% of the amount of their shopping basket).
The Route Shopify app is definitely worth trying. It is a great tool for online shoppers.
Conclusion
Overall, Route is a fantastic app for Shopify stores. It's easy to use, reliable, and provides a great service that can really help with your shipping process.
Route is a feature-rich app that can help any Shopify merchant. With all the features provided by the team, the Route Shopify app can turn the post-purchase experience from an unappreciated afterthought into a customer experience that fosters loyalty.
You only need to click the "Add app" button to add Route to the store. Next, give Route permission to connect with your store. This gives the opportunity to add the Route widget to the cart page, enabling customers to access Protect and Track right away.
No coding expertise is necessary to add Route to any store. Anyone can start working immediately!