Are you looking for a comprehensive marketing platform that can help you manage all your campaigns and track results? If so, you might want to consider checking this AdRoll review. In this article, we'll take a look at what this platform has to offer and how it can help you achieve your marketing goals.

What Is AdRoll Shopify App?

AdRoll is a Shopify Plus-approved app that uses marketing and advertising technology to assist Shopify merchants in attracting and engaging with customers across channels. AdRoll makes marketing easier for you so you can devote more time to expanding your company.

Worldwide, thousands of companies, both large and small, utilize AdRoll, including Zendesk, Tableau, and Estee Lauder as well as American Red Cross, Levi's, and Estee Lauder. You can develop, optimize, and distribute personalized advertising across various platforms and devices with the aid of the ad targeting app.

Web retargeting on much more than 60 top ad networks, such as  Google, Mailchimp, and others, can be managed on one platform with AdRoll review. 

What Does AdRoll Do For You?

The usage of AdRoll review allows for the creation of dynamic, tailored adverts based on the browsing habits and favorite products of the user. To offer tailored, compelling advertising, AdRoll's team of designers may incorporate calls-to-action, 3rd party goods feed, best-selling products, and more.

Through AdRoll's comprehensive reporting and analytics, you can assess the effectiveness of each of your business ad impressions, campaigns, and A/B tests.

AdRoll is a platform for marketing automation & display advertising that assists eCommerce companies in designing and perfecting tailored ads for various platforms and devices. Employees can use it to manage marketing campaigns, plan customer journeys, and collect and store customer information in a centralized database.

Marketing organizations can use the tool to automate audience retargeting procedures on Facebook and Instagram, among other social media platforms. Employees can classify consumers using the program based on things like completed actions, seen products, buying funnel, and more. A/B testing, collaboration, reporting, communication, data visualization, management, expenditure tracking, and analytics are just a few of the many functions that AdRoll provides.

AdRoll Review - Main Features

The platform offers a variety of features that make it easy to manage your marketing efforts. Here are some benefits and drawbacks of this AdRoll review:

- Describe your superpowers for increasing sales:

• Retargeting: Visitor tracking and communication wherever customers go online and on whatever device. The industry-leading retargeting algorithms analyze trillions of shopper behavior data points to help you satisfy both your existing and potential customers.
• Brand awareness: On top of digital and social networks, the team presents your brand to high-intent audiences. Create campaigns with ease, including native, display, and video.
• Recovery of an abandoned cart: Damage from abandoned carts is severe. Utilize the AdRoll formula to put up automatic advertisements & emails that drive traffic and increase sales quickly and simply.
• Utilize a single platform to manage Facebook, Pinterest, Instagram, and TikTok: Say goodbye to squandering time creating reports by assembling data from multiple social advertising managers. The app makes it simple to manage, track, and evaluate online and social media advertising all in one location. For a more straightforward ad platform experience, connect Facebook, Pinterest, TikTok, and Instagram, channels in a few minutes. The only other platform that offers the capability to control paid social ads is AdRoll.

- AdRoll provides you with all the resources you require to organize your marketing strategy:

• Dashboard for Cross-Channel Campaign Performance: Learn in detail how each of your campaigns contributes to generating income. You can quickly change your budget thanks to the top conversion paths you'll discover using a cross-channel look.
• Audience Specification: This platform enables you to retain clients and identify more people who share their interests. Contextual, interest, demographic, as well as lookalike retargeting, targeting, and CRM audiences are some of the sophisticated audience targeting choices.
• AdRoll List Creator: Using a variety of inclusion and exclusion criteria, tailor your audience depending on contact characteristics and behaviors. Both recognized and anonymous contacts will be included.
• Unified Contacts for AdRoll: Organize all of your contacts, both recognized and anonymous, and enable channel-specific personalization. Deliver the correct message to the right audience at the appropriate moment.

AdRoll Review - App Install

Let's dive into the installation process and see what features are provided on the dashboard of this app.

• Fill out the form in order to be able to install the app in your store;

• You will have a Welcome page in front of you;

• Choose how you gather the visitor consent;

• Now, you'll have to install the app on your website;

• Let's browse the dashboard of AdRoll to see what options and features are provided by the team;

• Check your website audience, connected audience, insights as well as cross-device insights using the audiences feature;

• Attract new visitors;

• Create your campaign;

• Follow this procedure for creating your marketing campaign;

• Also, you can create a newsletter;

• Create your email templates from scratch;

• Check your reports for understanding and adjust your business.

AdRoll Review - Pros And Cons

Here are some pros and cons of using AdRoll:

Pros:

• Great for managing ads and campaigns;
• Impressive customer support;
• Good integrations available for this app;
• They offer a free plan with a 30-days trial;
• Makes it simple to create dynamic shopping adverts.

Cons:

• Can be expensive;
• It takes a while to understand how it works;
• Without any notification, the app automatically might overwrite certain crucial Shopify settings.

AdRoll Review - Integrations

Let's list the integrations of this app:

• Facebook Custom Audiences;
• Instagram;
• Privy;
• Google AdWords;
• Yotpo;
• Mailchimp.

AdRoll Review - Rating

This application is rated 4.2 out of 5 stars on Shopify. 

Let's see some of the latest application reviews provided by real customers:

Support

AdRoll has quite an impressive customer support, offering a many useful articles that might be interesting for beginners, FAQ, as well as users that utilize this application for a long period of time.

In addition, you can search all your needed information by topic, which makes it much easier. 

For more sophisticated problems, you can get in touch with the resolving group using email, describing all the problems you are facing at this moment.

Pricing Plans

There are only two pricing plans available for this app:

Final Word

If you're looking for an effective and affordable marketing solution, then you should definitely check out AdRoll. This platform allows you to easily manage your marketing campaigns, track your results, and make adjustments as needed. Plus, the fact that it's free to use makes it a no-brainer choice for any small business.

When it comes to managing your marketing, AdRoll is a great resource. AdRoll offers a wide range of services to help you optimize your campaigns and reach your target audience. With all this information at your fingertips, you can easily manage your marketing efforts and improve your results.