Social commerce platforms enable brands and retailers to directly sell through social media. It's a successful marketing strategy because it reduces friction in online shopping experiences that initiate on social media. Many people find products or services they needed while scrolling down and browsing through social media platforms. Several apps serving as social commerce automation platforms allow customers to proceed to checkout without leaving social network site and reduces the chances of abandoned shopping carts.
The FLATLAY is a social commerce automation platform for creatives, customers, or brands, and acts as a community-powered network that enables brands to undergo effective marketing by initiating a Content Loyalty Program. The FLATLAY promotes new product launches and helps in generating sales through referrals.
What Is FLATLAY App?
The FLATLAY app is a strong social enterprise automation platform for creators, brands, and customers. FLATLAY Social Commerce offers publications that allow anyone to create a digital shopfront in seconds. It is also providing retailers and brands with a SaaS platform to invoke advocates and users' communities from which to source content and fuel profits.
In addition to Campaign or impact creation for the users, performance analytics, instant product integration, community activation, content loyalty programs, product marketing, product giving, promotions, creators discovery, brand advocate management, and community workflow portal are some other features provided by the FLATLAY Shopify app.
Why Do We Need The FLATLAY App?
FLATLAY helps you to create and share content. Brands can provide their services inside and outside (including other social media platforms integration) of the FLATLAY network. The app provides a free publishing tool for influencers and creators that allows them to showcase their content.
Many retailers and brands use the app to link their product feed, or social channels syncing and running advertisements with their advocates & customers. The FLATLAY app enables you to upgrade your consumer referral programs with much more ease than earlier.
Installation
The FLATLAY app has a simple and smooth installation process. Some highlighted installation steps are listed below:
- Search for the FLATLAY Social Commerce app on Shopify’s top right corner and click the Add app button.
- By agreeing to the data privacy policy, add FLATLAY to the store by clicking on Add sales channel button.
- A dashboard screen will appear and you will have to Connect it to the FLATLAY app.
- Enter login credentials to make a connection with the FLATLAY app.
- Finally, FLATLAY’s sales channel will connect to your store and you can create new campaigns here.
Features
Get started on the FLATLAY app by connecting social accounts, discovering content creators or influencers, building a list, and creating your first campaign. Some of the main features of the FLATLAY Shopify app are
Performance Analytics
Performance analytics displays statistics of all the sponsored campaigns, which are accessible from the business portal. The business portal is used by retailers and brands to handle their personalized network of influencers, advocates, and customers that can be hired for sponsored content.
Analytics shows community status including statistics of running & draft campaigns, unread messages, and pending content.
Instant Product Integrations
The app easily integrates and adds existing products to your Shopify store. It's as simple as a one-click operation. You can proceed by clicking Add products option on the main dashboard and the product list will appear. Filter products through product vendor, tagged with, status (active, draft, archived), inventory, type, and others to find the desired product. You can also export or import product lists to and from other sales channels.
Product marketing and Brand Advocates Management
FLATLAY’s product marketing feature enables you to collaborate with creatives to find content and create collections for your product's promotion. It's also an excellent way for managing customers and communities. You can connect with influential users and creatives in a workflow system that allows you to manage ship items, contacts, and track campaigns.
Campaign Creation
Once your store is connected to the FLATLAY sales channel, you can create campaigns according to your services and product needs. Also, all the created campaigns will be displayed on your dashboard screen. Create campaign screen will appear by clicking the campaign creation option. The screen requires information to be filled in by the user that includes the campaign name, duration (start and end date), and many more details. Your campaign will be created after entering all the relevant information.
The free plan is only offering open campaigns across communities while Pro, Premium, and Enterprise packages can run private campaigns.
Community Activation
The FLATLAY app comes with several content loyalty programs that help in driving awareness among customers and brand insights. Through the Content loyalty program, you can generate product referrals and affiliate marketing.
Impact Creation
FLATLAY gets products to the right creatives making an impact in three easy steps:
- Create a profile and share your products;
- Search & invite creatives to campaigns;
- Creatives build posts and collections with items.
Provide a Marketplace
The FLATLAY app provides a marketplace by which you can build your portfolio in just a few steps. Through this platform, users present shoppable collections or assembled items to increase traffic and generate revenue on sales along with the ability to participate in brand campaigns.
Customers and creatives use it to share brand stories that include brand and creator workflow. The app also supports the automated distribution of shoppable content.
Community Workflow Portal
The FLATLAY app offers a campaign management system that empowers brands and advertisers. It helps in identifying customers or brand advocates matched at scale with the power of machine learning and computer vision in a custom CRM.
In addition to these, the FLATLAY Shopify app assists in the discovery of social media creators and helps in community building. It includes the option of product giving and promotions to boost your sales and revenue.
Integrations
The FLATLAY app seamlessly integrates with social media platforms including Facebook (connect and share with a large community of people), Instagram, Tiktok, and other Affiliate Networks.
The app also integrates with Klaviyo (a marketing automation platform to increase your sales), and
Gorgias (equipped with customer service tools).
Flatlay App Pricing Plan
The FLATLAY app is providing four different plans according to your business needs and requirements. Choose the plan that is best for you. Although the free plan is offering all basic features but paid plans to come with more advanced tools. All the paid plans offer 10 days free trial for their users.
| BASIC | PRO | PREMIUM | ENTERPRISE |
|---|---|---|---|
| $0/month | $99/month | $299/month | $5000/month |
| Run open campaigns across communities | Run 2 private campaigns monthly | Run 5 private campaigns monthly | More than 5 campaigns |
| Create 1 custom list | Create 5 custom list | Create 10 custom list | More than 10 custom list |
| Invite 1 creator monthly | Invite 100 creators monthly | Invite 1000 creators monthly | More than 1000 creators |
| Product integration | Product integration | Product integration | Product integration |
| Custom content upload | Custom content upload | Custom content upload | Custom content upload |
| Social audience insights for 10 profiles | Social audience insights for 100 profiles | Social audience insights for 1000 profiles | Custom social audience modeling |
| No brand analytics | 1-1 campaign and brand analytics | 1-1 campaign and brand analytics | Premium insights-Content analysis and trends forecasting |
| No co-branded collaborations | No co-branded collaborations | Co-branded collaborations | Co-branded collaborations |
| No dedicated support | No dedicated support | 1-1 account management support | 1-1 account management support |
| No predictive media buying optimization and Intuitive content stream | No predictive media buying optimization and Intuitive content stream | No predictive media buying optimization and Intuitive content stream | Predictive media buying optimization and Intuitive content stream |
These plans are based on recurring charge models (monthly or usage-based billed every 30 days). However, you can save 15% on the Pro, Premium, and Enterprise plans by choosing yearly billing.
FLATLAY Reviews And Rating
The FLATLAY app got an overall average rating of 4.9 on the Shopify store. Most reviews are positive that is 61 out of a total of 64 reviews are rated five stars.
Users share their app experience through ratings and reviews sections. Let's have a look at some of the customer’s feedback about the FLATLAY app:
| Rating | Feedback |
|---|---|
| 5-star | "One of the best choices we made as a team. They offer great service and they are fair with pricing, the product works and there are a lot of extras you can do even with the free tier." |
| 5-star | "The team knows what it's like to be a brand owner, is extremely helpful in customer service, and is knowledgeable as to the day-to-day for shop owners. FYI…the free trial will get you going but the paid plans get you the performance you are looking for." |
| 5-star | "We started using FLATLAY as a way to grow our social channel following by giving our customers exclusives to new products. It's been working like a charm, consistent and cost-effective for now. Let's see how it goes in a couple of months from now." |
Advantages And Disadvantages
Some of the key pros and cons of the FLATLAY app are:
Pros:
- The free plan offers a lot of features to get started;
- In comparison to other such apps, the FLATLAY app has a great price-quality ratio;
- Content creators earn money through collaborations or briefings;
- Helps in promoting your beloved brands and retailer;
- Great customer support service that is responsive and effective;
- Your brand becomes more noticeable through influencers on different social platforms.
Cons:
- Sometimes, a technical error occurs while merging products.
FLATLAY Support
The FLATLAY Shopify app is equipped with an advanced support system that works effectively and is supported by FLATLAY Social Commerce. They are accessible and the response time is pretty fast. The app also provides a quick query resolution system. Email support@theflatlay.com or utilize live chat support to resolve your queries.
Also, there are several documents, community forums, and Frequently Asked Questions to resolve your basic queries related to the app.
However, the Premium and Enterprise-level users also got additional support from a 1-1 dedicated account manager.
Final Words
The FLATLAY app enables users to implicitly customize item collections and connect them on their social channels, FLATLAY profile, or retailer websites to boost sales and generate revenue.
Every day, millions of people tag @flatlay #flatlay, to endorse organic visibility and content creation. Through the FLATLAY app, a large community of influencers and creators can collaborate to promote your campaigns and products or services.
