Having an eCommerce business and running an online shop is quite tough. But business is not only about running it. You should know that your store needs marketing and advertising. Every online business owner needs an impetus to boost sales and this impetus is being provided by marketing apps.

There are many apps we have discussed before to make your business on Shopify easy and this time we have a conversational SMS marketing app that you can use for your store.

The Emotive app can help you run SMS marketing campaigns to reach more customers or recover abandoned carts. SMS marketing takes advantage of the fact that the average person grabs their phone from even the slightest vibration. Research shows that we check our phones about 60 times daily, with an average open rate of about 98%.

Using SMS marketing on your Shopify store is simple too. There are many apps that you can start with just a few clicks. The real complication is deciding which app to use.

We hand-picked the best SMS marketing app based on app store ratings, number of reviews, main app features, and other subjective parameters. We hope this finds the best app for your business.

What Is The Emotive App Shopify?

Emotive is a mobile and SMS marketing solution that helps businesses streamline processes related to customer segmentation, conversation automation, campaign monitoring, and more from a unified platform. Employees can build subscriber lists by collecting customer email addresses and phone numbers via pop-up sign-up forms while adhering to CCPA, TCPA, and CTIA guidelines.

Emotive allows team members to configure personalized conversation flows and automatically manage two-way communication based on defined triggers. Marketers can create segments and send broadcast messages to manage promotions, product releases, launches, and cross-selling opportunities. 

Additionally, built-in dashboards give supervisors insight into campaign performance, conversion rates, click-through rates, new subscribers, and more. Emotive allows businesses to integrate their platform with multiple third-party solutions such as Zendesk, WooCommerce, MailChimp, BigCmmerce, Slack, Shopify, Magento, and more. Prices are available upon request. Support extends with documentation, live chat, phone, and email.

Why Do I Need The Emotive App?

Emotive functionality is similar to most SMS marketing tools. Its most powerful features are segmentation and automated messaging. The solution itself is not self-service or hands-off like SMSBump or Postscript. Instead, all his Emotive software users will be served by a dedicated Onboarding Manager, Customer Success Manager, and Copywriter.

Overall, Emotive is a powerful SMS marketing solution perfect for eCommerce businesses that want to reach their customers through targeted marketing and personalized messages. Fast-growing businesses will find Emotive's features easy to use and tailored specifically to their needs as an e-commerce store.

This tool is specifically designed to support fast-growing e-commerce marketing needs. Emotive is perfect for businesses looking to harness the power of SMS marketing. Customers get a dedicated copywriter and customer success/support manager with each plan.

Speaking of features, the list is impressive and long. This is also one of the factors that make SMSBump a strong competitor. This is a desirable solution for automated messaging and segmentation. 

 Emotive App - Installation

1: Log in to your Shopify store. 

2: Search for the Emotive app. 

3: Install the app. 

4: Add the app to your store. 

5: Add a sales channel. 

• Account creation;
• Personalize popup;
• Setup experience;
• Enable experiences.

Emotive App Features

The Emotive app is an SMS marketing platform for Shopify merchants. Let's discuss the main features Emotive offers and how they can support your SMS marketing and business goals. Product screenshots are included to add context and demonstrate the user interface.

Create a Subscriber List

Emotive offers many options for building your subscriber list. Create opt-in keywords, pop-ups, and opt-in checkout pages. This means there are many effective ways to grow your subscriber list for targeted marketing.

Opt-in Keyword

Opt-in keywords are phrases customers type in the text to become subscribers. These are the most important ways to build your SMS contact list. Emotive keywords are easy to configure.

This integration allows you to manage all your emotional conversations directly in Gorgias. 

Here's what it includes:

• New conversations that happen in Emotive create tickets in Gorgias;
• All customer responses from Emotive are added to the exact open tickets in Gorgias;
• Emotive's conversations with customers will sync to provide context for where the conversation was handed off to Gorgias;
• Responding to a ticket in Gorgias sends a message via Emotive to the customer;
• Closing a ticket in Gorgias closes a conversation in Emotive;
• When Emotive learns the customer's name from an order or an abandoned checkout, it'll update the user profile in Gorgias with their first and last name on the next ticket that is opened;
• Send images to customers via Gorgias;
• Opt-out a customer using Gorgias commands.

Emotive Conversational 

Ads allow eCommerce brands to capture phone numbers and emails directly from Facebook Ads. Until now, the most effective list growth methods have been the traditional pop-up and checkout opt-in. But by using conversational ads, users can capture phone numbers at the very top of the funnel to gather numbers and emails of 100% of website traffic instead of 8% via pop-ups.

Emotive Conversational Text Messaging 

Used to convert web traffic into SMS and email subscribers. Emotive's signup forms have tools that can be used to grow faster while remaining TCPA, CCPA, and CTIA compliant. Emotional SMS Payments – Tools for speeding up the checkout process with purchase reply texts, connecting SMS marketing campaigns to sales transactions, and storing and protecting customer billing information for future purchases.

Editing keywords in Emotive works like most other solutions. Associate a discount code with your autoresponder and personalize your message with custom fields. Segments are automatically created for subscribers who text keywords.

You can also create a double opt-in message for subscribers who have just signed up. This helps your business prevent spam. 

Emotive integrates with multiple e-commerce platforms and CRMs so you can easily send SMS messages to your customers. Emotive also offers SMS campaign templates that make it easy to create campaigns. Emotive's SMS funnel allows you to create a series of SMS messages triggered by customer behavior.

Emotive app Pop-up

Creating popups in Emotive is done through integration with Wisepops, another platform dedicated to popup creators. This partnership gives you more flexibility in editing popups, but it's less convenient than creating popups in a single software solution.

Emotive Integration 

Emotive integration is handled through Zapier.

• Shopify;
• BigCommerce;
• WooCommerce;
• Zendesk;
• Klayvio;
• MailChimp.

Advantages And Disadvantages

There are many advantages of the Emotive app. But let’s discuss the pros and cons of the Emotive app:

Pros:

• You can get ROI very quickly;
• Easy to set up;
• Interface with SMS marketing is good;
• Keyword growth tools;
• It lets you create links for social media;
• Dedicated copywriter and success manager;
• Various segment dimensions;
• Powerful automatic message function;
• Customer-friendly and efficient technical support;
• Rich options for SMS templates.

Cons:

• The webpage can be challenging to navigate sometimes;
• It requires two separate logins.  

Emotive App - Pricing

The Emotive app is free to install, but there are some additional charges that may apply to merchants. There is a free trial period of 30 days. In addition, the Emotive app offers the freedom of customizing your plan as per your business needs and diversity.

Emotive app - Ratings

The Emotive app has overall positive ratings. It has a total of 32 reviews of which 27 are 5-star reviews which makes it a 4.7-star app. 

Support

Emotive's customer service team is attentive and helpful. They can be reached via live chat and email. Emotive's secondary materials mainly consist of his SMS marketing guides and a blog covering industry news. This is a powerful resource for both new and experienced SMS marketers.

The Emotive app is best considering its support system for customers. You can contact them via email support@emotive.io or via website chat. 

Final Words

For those already familiar with email marketing automation, the automation interface looks familiar as a way to set responses based on subscriber actions. Unlike Cartloop, the Emotive app offers a slightly different approach to SMS marketing. Emotive automation tools use branching logic to automate answers.

Suitable for enterprise-level brands who want to get hands-on with the SMS marketing channel. Consumer recovery, new order transfers, product upsells, cod, and more with pre-designed SMS/MMS flows are some of the functions available using this app.