There are many email marketing applications available for your online store. In the Shopify app store, a basic search for "email marketing" yields over 400 choices (granted a lot of them are simple email capture tools).

However, Shopify Klaviyo frequently comes to mind while discussing eCommerce email marketing. One of the most well-liked Shopify email apps is Klaviyo, especially since Mailchimp discontinued its Shopify connectivity.

What Is Shopify Klaviyo?

With Shopify Klaviyo, an integrated customer platform, your online business has direct control over consumer data as well as interactions, enabling you to convert customer encounters into fruitful long-term partnerships at scale.

Because you can easily integrate the Shopify Klaviyo database interfaces effortlessly with any tech stack and provides you with comprehensive information on each visitor, including what caused them to click, bounce, and ultimately make a purchase.

You can then use those insights from the same platform to automate sending personalized emails and SMS messages to customers, giving customers the impression that they are being seen.

Why Do You Need To Have Shopify Klaviyo?

Because it integrates easily with e-commerce systems like Magento, Shopify, and WooCommerce, Klaviyo is mostly used by online retailers who sell goods. Shopify Klaviyo can also integrate with businesses that sell to consumers and businesses that sell to businesses that use custom websites.

For your online store, Klaviyo provides a comprehensive email marketing solution.

With a drag-and-drop email composer at its core, Shopify Klaviyo also offers a number of pre-made email templates for typical email campaigns. Additionally, there are robust automation tools that let you design sophisticated automated email sequences.

With Klaviyo, you can develop email campaigns with the following features:

• Flowing abandoned cart;
• Follow-up emails following purchases;
• Email lists and Facebook custom audiences are synced;
• Based on a variety of eCommerce-related factors, segmentation;
• Tools for optimization like multivariate testing;
• Customized product suggestions.

Along with many other tools and platforms like Justuno, Salesforce, Stripe, and others, Klaviyo is also integrated with Shopify.

Installation

1: Log in to your Shopify account. Search for the Shopify Kalviyo 

2: Add the app to your Shopify store

3: Install the app

4: Create an account for yourself. Add a suitable strong password

5: Continue with integration

6: Add your email address to the account 

7: Choose your audience

8: Choose one method for marketing and growth

9: Check your email to continue with the whole process

Features Of The Shopify Klaviyo

Email and Online Marketing Functionalities

Utilizing software to organize and manage lists, send emails, automate email marketing campaigns, and track outcomes

WYSIWYG email editor

Users can generate HTML emails using a drag-and-drop interface, even if they have no prior experience with HTML coding.

Dynamic content

Users can personalize the content of emails, websites, and landing pages in response to the viewer or recipient (for example, by including the recipient's name in email greetings).

Capability to perform tests on dynamic content

Users can test dynamic content before the launch of a campaign.

Tests using the A/B method

Users can experiment with several campaign variants and measure their efforts' effects. Subject lines, header pictures, and even landing page language are all testable aspects.

Shopify Klaviyo Mobile Optimization

Users can easily optimize emails and landing pages for use on mobile devices.

The reporting of email deliverability

You can more reliably send email campaigns to recipients' inboxes with the assistance of this software, which includes capabilities like deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

Creating, filtering, modifying, merging, and removing duplicates from contact lists are part of this process.

Triggered drip sequences

The program allows users to set up automatic or drip email campaigns activated by particular events.

Lead Management System

Keep track of and manage prospective consumers from lead generation through conversion.

The cultivation of leads

Users can automate the process of lead nurturing by setting up drip email campaigns based on time intervals or actions done by prospects. It makes the process more efficient.

Take charge of the judging and scoring

Users have the ability to configure the software so that it can automatically grade leads based on buying signals, such as form submissions or page views, and automatically qualify leads based on demographic characteristics.

Data quality management

The program assists in the upkeep and organization of data about each lead, as well as preventing data issues such as duplicate contacts and non-standard format usage.

Notifications and chores related to sales that are carried out automatically

The program helps to ensure that a salesperson is aware of lead activity and that they are able to act on the information promptly by providing them with the ability to do so.

Detailed Reporting and Analytical Features

Users can report on and assess usage, performance, ROI, and other success measures.

Dashboards

Users can generate, personalize, and share dashboards, which present an overview of the most significant metrics.

Commonly used reports

The software includes pre-built reports containing metrics typical for the category.

Created to-order reports

Users can generate individualized reports.

Platform & Infrastructure Features

Features about the configurations and structures of the entire platform, such as permissions, languages, integrations, customizations, etc.

API

An application programming interface (API) is a standardized programming interface that allows for the connection of third-party systems to software to facilitate data creation, access, updating, or deletion.

Workflow and authorizations based on roles

To reduce the complexity of administration, permissions to conduct actions, access, or alter data are first assigned to roles, and then those roles are given to users.

Customizability

Users can personalize their instances by utilizing capabilities such as custom fields and objects.

Shopify Klaviyo - Pricing

There are a few Shopify Klaviyo pricing plans available, and now, let's take a look at them to understand what is offered for the clients

Shopify Klaviyo - Advantages And Disadvantages 

Let us see how Shopify Klaviyo helps business owners and what can be a disadvantage:

Pros:

• Easy to use;
• Simple setup process;
• 24 hours operating system; 
• Support is exceptional;
• Results are got in a little time. 

Cons:

• API functionalities are lacking;
• Fee structures can be changed with time;
• Problem-solving is not easy. 

How Is Shopify Klaviyo Rated?

Among more than 1600 reviews, about 1200 are 5 stars which makes this app a 4.1 stars app. 

Let's see some of the latest reviews provided by the Shopify Klaviyo clients:

Shopify Klaviyo - Support

Support options from Shopify Klaviyo include email and live chat. However, live chat assistance is only offered Monday through Friday from 9 a.m. to 5 p.m. ET. Additionally, access to it requires payment from the user. Live chat assistance is not available for free accounts.

Regarding the support's caliber, lengthy wait times are frequently mentioned in Quora posts and online evaluations. If you're not used to working with enterprise-level email marketing tools, this could be very challenging.

You can contact them via shopifysupport@klaviyo.com or (617) 415-5563. 

Last Words 

There is no questioning the strength of Shopify Klaviyo as an email marketing software solution, particularly for business users.

However, there is a significant learning curve associated with the sheer quantity of functionality, settings, and customization. People may find it daunting as a result, particularly those who are unfamiliar with email marketing.

Give Shopify Klaviyo a try if you're searching for a truly sophisticated email marketing solution and have the knowledge and time to put it.