Although it appears that each marketer uniquely implements their landing page, there is a formula for landing page optimization best practices that may be followed to get a healthy conversion rate. Even if you want to make a one-of-a-kind landing page, you can still use tried-and-true ways by following the principles.
In this post, you’ll learn about helpful landing page optimization best practices. You’ll know the inside scoop on what works and what doesn’t. Take these suggestions with a grain of salt, though. This is because each audience is unique and responds to marketing efforts differently. As a result, you must experiment to determine what works best for your target demographic. You can also learn more about landing pages and digital marketing by joining the best online digital marketing course on the Internet.
Without further ado, here are some suggestions for improving your landing page conversion rate:
1. Reduce the Clutter
Each landing page should have a singular objective regarding what you want the lead to accomplish. This might be to subscribe to an email list, purchase a product, or create a new account. There should be no additional aspects present that do not contribute to reducing distractions.
Don’t include random surveys and photographs in the sidebar if you have a landing page with a video that will sell a product. It would help if you didn’t have a sidebar; it isn’t necessary; the primary purpose is to increase conversions.
Because it confuses the lead, over-stuffed landing pages have low conversion rates. When you have a lot of other things to do, it’s easy to become sidetracked.
2. Never Miss A/B Testing
Testing is essential unless you believe your landing page has an industry-leading conversion rate that cannot be improved. Modifications may be made to landing pages to make them better. Some of these modifications may be minor, such as rearranging specific parts, while others, such as changing the title, may be more significant.
One variable should ideally be altered while the other parts remain constant. This enables you to examine how one variable affects the conversion rate. This is A/B split testing, and to conclude, you’ll need a large sample size.
Such testing requires a financial, time, and resource investment. On the other hand, the increased ROI is well worth the effort. It will be less of a hassle if a systematic approach is in place for managing the testing.
Remember, this Is the crucial point of a/b testing is one of the most vital landing page optimization techniques, which you can’t ignore when trying for best landing page practices.
3. Appealing Headline
It would help if you attracted the audience to have a high conversion rate, and the easiest way to accomplish so is with a snappy title.
The headline should be unique compared to what others in your field are doing. A contentious headline is attention-getting and will almost surely raise the number of visitors who scroll down to read the rest of the article.
Another option is to make it clear in the title that the website contains instructional content. We all want to learn something new, and if the landing page appears to be capable of doing so, user rates will rise.
4. Keep Important Info Above the Fold
The most seen portion of a landing page is right above the fold, according to a study of how visitors scroll through them. On landing pages, roughly 550 pixels is what 80 percent of consumers see.
The same survey found that most visitor engagement occurs below the fold. As a result, one of the most OK landing page best practices is to position your call-to-action button slightly above or below the fold.
It does not have to be just the call to action. Essential factors such as appealing offers or incentives might also be included.
5. Make Use of Visuals
You may utilize movies, infographics, and photographs to demonstrate your idea. A landing page must convert visitors as quickly as feasible.
Because the average internet user has a short attention span, this is the case. The audience, then textual stuff, more easily digests visual content.
If, on the other hand, copywriting solid talents have made content your go-to strategy, that’s OK. Just remember to use images to help with the material. It will improve the conversion rate and the appearance of the landing page.
6. Clear Call-to-Action
One of the most crucial landing page best practices is to include a call to action. Your visitors will be lost for what to do next if you don’t have a call to action.
As a result, a call-to-action (CTA) on your landing page is a must. You should also ensure it’s in the best possible location on your landing page, so customers don’t miss it.
Most designers will mess up with the call to action, which won’t be that clear for the audience who scroll down and find it challenging to observe the action button.
This is one of the essential practices in landing page optimization which you should consider while implementing a customer-friendly landing page.
As a best practice for landing pages,
Make use of directional signals to ensure that people notice your CTA. You can use arrows, images, or finger pointers to accomplish so. The goal is to make it as simple as possible for visitors to locate this button.
Make use of appealing colors,
Another important consideration is the background and font colors you use for your CTA.
Using contrasting colors is one of the best practices because they make your CTA button easily visible. It’s simple for folks to miss it if it fades into the backdrop of your landing page.
Remember that you’re not using something too generic when creating copy for your call-to-action. Instead, it would help if you articulated your value proposition clearly. You must provide a compelling motive for your visitors to click the action button and buy your products.
Remember always you should talk about the value you provide. The benefit that individuals will receive if they click that button.
7. Testimonials Can Help You Gain Trust.
When people come to your website, the first thing they see is your landing page. As a result, it may be your only chance to make an impact on them.
When it comes to influencing buying decisions, trust is a significant component. Before purchasing a product online, 55% of internet customers check product reviews.
The importance of reviews and testimonials in gaining your consumers’ confidence is apparent.
These are powerful trust indications that others have valued your items or services. It conveys to them that they, too, should be comfortable purchasing from you.
Displaying your testimonials or reviews on the landing page is one of the top landing page tactics.
8. Optimise Your Landing Page for Mobile
Making your landing page mobile-friendly is one of the most essential best practices. According to studies, mobile devices account for 53 percent of worldwide online traffic.
This implies that if your landing pages aren’t mobile-friendly, you may be losing half of your clients.
A landing page that hasn’t been optimized for mobile devices won’t look right on them.
As a result, people who arrive from search engines or sponsored advertisements will depart. This frustrating event creates a negative image of people’s thoughts.
As a result, if you haven’t already, you should make sure that all of your landing pages are mobile-friendly.
Use an adaptable design. Only the most essential information is presented on the mobile screen. It can also help you improve your mobile conversion rates.
9. Improve Page Load Speed
Reduced page loading time is one of the essential landing page best practices. The graph below illustrates how an increase in load time can significantly raise bounce rates.
Potential clients are irritated by slow loading times, and they may never return to your site. Your prospects will leave your landing page if it does not load quickly. As a result, you’ve lost an opportunity to convert. Potential clients are irritated by slow loading times, and they may never return to your site.
Favorite blogs like HubSpot, even a 2% boost in conversion rate equals 1000 additional leads.
As a result of their research discovered that removing any other links from landing pages might enhance conversions, which was mentioned in their blog, which we should consider.
Remember, this is one of the most important things to keep in mind if you want to improve your Website Performance Monitoring and Optimization Best Practices.
We’ve given you some tips to help optimize your landing pages and increase your conversion rate. But as with all things marketing, remember that what works today may not work tomorrow.
You must constantly test new ways to see what works best with your target audience. The above practices can help you improve the landing pages optimization and increase your conversion rate more effectively.
Want to get more insights into creating a high sales pitch landing page? Join Digital Marketing Course today to upskills and become an expert in landing page optimization & other digital marketing skills.
Are there any other techniques or strategies you’ve used that successfully converted leads? Please share them in the comments section below so we can all learn from each other!
The post was written by Karthikeyan Maruthai and Roksolana Kozakevych, two Digital Marketing Specialists at Digital Scholar and UPQODE.