If you are running an eCommerce business on the Shopify store, a number of tools and techniques are required for the growth of your store. Several apps are working on Shopify with different functionalities that are eventually helpful for your store.
For a successful business, it's essential to keep a simple interface and display clear or accurate information related to the products & services. Product banners, pop-ups, page labels and other campaigns play an important role in this regard.
You need to add product banners, popups and bars to emphasize product specifications, discounts, sales, inventory updates, product descriptions, shipping & stock information, promotions, the holiday season offers, free shipping, payment information, reviews, social causes, recommendations, add donations and others.
The Shopify store is providing many apps for automating customization on your store’s product page. One such app is the Because customization and banners app that fulfils your store’s personalized needs. With the improved user experience, the Because app allows you to add banners above or below add to cart button and on product pages popups or announcement bars. Let’s have a look at the detailed Because app review.
What Is The Because App?
The Because app is included in-store design and selling products category of the Shopify store. Customize, optimize and personalize store pages by automating the process through the Because app. No coding knowledge is required for this automation. You can simply add dynamic banners and text elements to your product pages.
Campaign creation, A/B testing, smart text display, brand styling, banners, performance analytics and smart automation are some other features offered by the app.
Why Do You Need The Because App?
Banners, popups and bars can be added in minutes with the Because Shopify app that allows you to display distinct fresh content on your store’s product pages. Shopify store owners need the Because app to increase conversion and boost sales. The app helps you in converting visitors to your store into potential loyal customers. In addition to that, Because also:
- Enhances Product Descriptions: banners, popups, bars, and page labels with distant messages help to attract customers which ultimately increases the add-to-cart rate with improved conversion and sales.
- Provide Templates & Custom Designs: creating a personalized experience for your customers is not an easy task, but the Because the app has made it possible through several pre-build templates and custom options.
- Save Time with Automated Rules: by auto-targeting Shopify Tags, you can add a Banner, Pop Up, or Top Bar to hand-selected products or update hundreds of product pages in one go.
- Improve Ad Performance With Personalization: customize your ad budget with personalized banners. With effective analytics, you can keep track of your views, revenue, and conversion rate.
Because App Installation
Follow these simple and smooth installation steps to get started on the Because Shopify app journey:
1: Log in to your Shopify store.
2: Search for the Because app.
3: Add the Because Shopify software to your store.
4: By agreeing to the privacy policies of the app, proceed towards the Install app button.
5: The Because dashboard screen appears and you can now start working on the app.
Features
Over 1200 stores use the Because app to drive a 14% increase in conversion rate and turn your store visitors into loyal customers. Some main features of the Because app are described below:
A/B Testing
The Because app allows you to create A/B type tests, and choose a campaign to do an A/B test. You can test against a control group or one of your other campaigns. Select the test type (campaign vs control) and testing parameters to get started on A/B testing. The A/B testing enables you to make careful changes to user-experienced features or data in order to improve your store’s performance.
Campaign Creation
Create as many campaigns as you need by going to the new campaign option. Select the campaign type whether it’s a banner or text element. You can use basic, advanced or template editors to create a banner of your choice.
The Because app offers 70+ templates for banner creation. Select the text style, background colour, icon position and others for your campaigns on the basic editor while the advanced one comes with the automatic brand styling option. The campaign menu on the dashboard displays all your created campaigns plus their performance and you can search for some specific one.
Display Smart Text
You can display messages dynamically using the product, site visitor and cart data through the Because app’s campaign display rules. Show promos, stock info, shipping, cross-sell, and many smart texts of your choice.
The smart text helps nudge shoppers to purchase with the right message for every product. Display icons that will show customized tips and hints e.g click here for questions about sizing, expected delivery is 3-5 days for this particular item or spend $100 on gears to unlock free shipping.
Brand Styling
The Because app allows you to inherit your brand site theme styling or add your own icons, colours, fonts and hyperlinks. Just a simple “Canva-like” styling option for your banner with a clean interface and text placeholders. No coding is required for this process. The app is fully responsive and adjusts itself on all devices.
Banners
The Because app allows you to show or hide banners with automatic calendar scheduling. The banners are scheduled for showing on some specific dates. You can design a particular banner for the sale period and will be displayed only during sale days. Apply the shake effect to banners to make them more attractive and add hyperlinks to make them clickable. You can upsell more products by linking banners to other pages.
Smart Automation
The Because app saves a lot of time with its no code editing feature and smart automation. You can set product rules on conditional statements like if, condition and value to start automating the process. In addition to setting product rules, you can add schedule rules by adding the date for the condition applying.
Performance Analytics
The Because app helps to understand shopper behaviour with powerful analytics. Graphical display for percentage purchases with banners or without banners and also shows the top-selling banner product.
The analytics screen is labelled with banner view rates over time, add-to-cart click rates over time, banner-to-add-to-cart rates in percentage, and banner revenue in USD. The dashboard screen can be filtered by last day, week, last month, and last two months.
Because App Pricing Plan
The Because Shopify app offers two plans based on the number of impressions per month and other business needs.
The app provides a free plan that is great for testing purposes, while the Starter plan is best for monthly site traffic of less than 15000. Some main features of these plans are listed below:
| FREE | STARTER |
|---|---|
| $0/month | $59/month |
| Unlimited designs (70+ templates) | Unlimited designs (70+ templates) |
| A/B testing on campaigns | A/B testing on campaigns |
| Upto 2500 impressions/month | Upto 25000 impressions/month |
| General support | VIP support |
| Analytics & performance dashboard | Analytics & performance dashboard |
| Because branding | Option to remove because branding |
| No monthly campaign strategy call | No monthly campaign strategy call |
| No copy and placement reviews | No copy and placement reviews |
| Best for test-driving the product | Best for stores just starting out |
All these packages follow Recurring Charge Model that includes monthly or usage-based charges billed after every 30 days. However, you can save 20% by yearly payment i-e $564 for the Starter plan.
Advantages & Disadvantages
Some key pros and cons of the Because Shopify app are:
Pros:
- Great customer support service that responds quickly;
- The app target visitors by geolocation;
- The app provides input for coders through CSS customization;
- Match your brand styling through built-in templates and custom options.
Cons:
- Sometimes, display issues occur due to bugs.
Reviews And Ratings
The Because app got an overall average rating of 4.9 on the Shopify store. Most of the reviews are positive. A total of 115 Because Shopify reviews are given by the customers, out of which 113 are rated five stars.
Users express their app experience in the form of reviews and ratings. So let’s have a look at some of the customer’s feedback about the Because app:
| Rating | Feedback |
|---|---|
| 5-star | "Helped me put up Vendor-specific information on the product page. Loads of other possibilities as well. Support is very reactive, friendly and good at their job.10/10 would recommend it." |
| 5-star | "Great options & good customer service. This will increase conversation because of the banners. Ideal for promoting discounts code under the add the cart button." |
| 5-star | "This app has been a game-changer for me! I love it! Super easy to use and illuminates your product pages with your current offers so they are seen....and look beautiful too!" |
Because App Support
The Because app is supported by Because Intelligence with an average rating of 4.9 on the Shopify store. Whenever you have questions or queries, the Because Shopify app has a great product support team that responds precisely and promptly. You can send a message to live chat support, or email support@becauseintelligence.com for any guidance or assistance and the app’s eCommerce experts provide full technical support.
The Starter plan users get VIP support. However, most of your queries can be pre-resolved by going through the other resources site including FAQ section, documentation, tutorials and blogs.
Final Words
From the above review, it becomes clear that the Because app provides flexible banners and text elements for displaying the right information on your product pages. These banners, dynamic messages and text elements give a reason to buy from your store without the need for any developer or technical assistance by showing inventory information, shipping updates, promos and others. With accurate and clear information on your store pages, you can prompt visitors to checkout quickly.
The app also exhibits distinct information on each product page to ensure a smooth buying experience. You can use built-in templates or customize fonts, colours, icons, styles or copy for your brand. So try the Because app for free and upgrade to an advanced level as you grow with your business.
