Setting up a Shopify store has become simpler than before. You can set up and run your eCommerce store in just a day and that’s why a number of entrepreneurs are using Shopify to grow their businesses. For that purpose, they need several Shopify apps like the SPO app, for different store needs. With such easiness in the store setting, the market for online stores and selling has expanded to the highest level with much more competition. Besides a great store theme, product quality, and brand look it’s important to improve your store ranking on different search engines for running a successful business.
According to different studies, it has proved that the first ten particular Google search products got the main focus of customers with the first five grabbing 67% of the user’s attention and traffic. It’s obviously not a simple task to get a high-ranked place on search engines especially when you are competing without a significant marketing budget.
SEO apps on the Shopify store help in improving your store ranking. With these Shopify apps, you can expand your store and generate effortless cash flows. Seo Product Optimizer is one of the finest SEO apps that will improve your store presence on different search engines and other social platforms.
What Is The SPO App?
Seo Product Optimizer is included in Shopify’s Marketing and conversion category. The app provides the finest SEO Shopify tools that are beneficial for your eCommerce store. The app’s Basic version enables you to do 100 keyword analyses per month. SEO Product Optimizer allows you to find keywords that your contenders are using. The app provides focused keywords with limited competition for use in URL handles, descriptions, product titles, and meta tags. Your contenders are sites in the same industry as you. The SPO app also allows you to change the preview link so that it appears on social media platforms such as Twitter, Instagram, and Facebook.
Why Do We Need SPO App?
Although Shopify has many built-in features for SEO optimization but SEO tools and apps can work best for you. Having a strong online presence is critical to attracting more customers and driving traffic to your store. Retailers with a burden of business work may find it difficult to handle everything on their own. SEO apps are concerned with the fine details on and off the page, such as image compression, keywords, clear sitemap, backlinks, meta tags, and many others in order to rank higher.
In today's world, your store must have installed at least one SEO-optimizing app if you want your Shopify shop to be of higher ranking, SEO friendly, and stay in the spotlight on as many online search sides as possible. And because the SPO app is providing a free plan as well, there is no reason to exclude it from your store weapons.
SPO app is all about enhancing your site's quality and visibility on various search engines and social media platforms.
Follow these simple and smooth installation steps to get started on the SPO app journey:
1: Log in to your Shopify store.
2: Search for the SPO app.
3: Add this app to your store.
4: By agreeing to the privacy policies of the app, proceed toward the Install app button.
5: Select one of the following pricing plans to continue further.
6: Finally, the SPO app opens and the dashboard screen will appear.
SPO App Features
More than 100 stores are using the SPO app which simplifies the SEO process for your Shopify store. Some main features of the SPO app are described below:
Customized Social Link Preview
The SPO app allows you to use a customized image for sharing products, blogs, and collection links as a social sharing image. With a one-click revision, you can easily restore missing Twitter Cards, Instagram DM, Facebook Open Graph, WhatsApp, and SMS links. Simply, place a custom image on your links without any kind of restriction and edit your link previews without any requirements for coding knowledge. The SPO app will handle all the meta tags for you.
The bulk editor feature of Seo Product Optimizer will save you valuable time for other important things and assist you in simplifying the process of editing facebook link previews. This feature is only available for SPO paid plan.
Niche Keyword Research
Investigate the niche keywords with heavy traffic. Keywords having a high search rate & Cost-Per-Click (CPC) with low competition in the market will be useful and you can find them through the SPO app.
JSON LD (Structured Data)
The SPO paid plan also connects JSON-LD, which generates social media profiles and rich snippets. JSON LD aids in the creation of rich previews for Google Search Results and this feature is only available for paid plans. SPO experts thoroughly studied the approved 50-page documentation to create that code snippet. The click-through rate (CTR) will be greatly increased with rich results and social profiles, resulting in more site traffic.
Never put guesses on your SEO strategy, instead seek detailed information from industry experts. The app provides effective SEO advice following Google Guidelines with experience of many years in the market.
Focus Keywords Insertion
The SPO app allows you to target high converting low competition keywords. Include relevant terms on your web page. Inserting your focus keyword is aided in the product description, title, URL handle, and meta description. Improve your search rankings for your targeted keywords.
Have more complex needs? Not a problem anymore. The SPO app integrations with various eCommerce and social platforms give you complete flexibility. Some primary integrations of the SPO app are:
SPO App Pricing Plan
SPO app offers two different plans according to your business needs. The SPO Free/Lite package is good for trying purposes while the SPO Basic plan optimizes SEO for your store and provides a 14-day free trial. Some of the main features of the app’s two packages are listed below:
|10 link preview edits
|Unlimited link preview edits
|Custom link preview on FB and Twitter
|Custom link preview on FB and Twitter
|10 suggested keyword analysis
|100 suggested keyword analysis
|No JSON LD
|Support product and store only
|Support all types
|Set focus keyword
|Set focus keyword
|Smart SEO advice
|Smart SEO advice
|Basic support within 2 days
|Priority support within 1 day
|No bulk edit product link preview
|Bulk edit product link preview (<=1k products)
The app also provides custom services for your SEO-optimized content post. If you are interested, contact email@example.com for a quick consultation, and the typical charge is $350-$500 per post. The SPO Basic package follows the Recurring Charge Model that includes monthly or usage-based charges billed after every 30 days.
Advantages And Disadvantages
Some key pros and cons of the SPO app are listed below.
- User-friendly and beautifully designed user interface with easy SEO optimizing the process;
- The free version also provides plenty of features useful for small startups on Shopify;
- Helps in the determination of the best keywords that grabs customers’ attention;
- No coding requirements, just simple instructions for different functionalities.
- The app is not compatible with some programming languages which can create inconvenience.
SPO Reviews And Ratings
The SPO app got an overall average rating of 4.8 on the Shopify store. A total of 59 reviews are given by the customers, out of which 48 are rated five stars.
Users express their app experience in the form of reviews and ratings. So let’s have a look at some of the customer’s feedback about the app:
|"I've used this app for a couple of years now and I LOVE IT. Support is super quick and it's pretty easy to use. Great for those of us who are not tech founders but want effective apps that deliver!"
|"Just started my Shopify Store and looked at a few different SEO Apps. SPO is an excellent option, it provides exactly what I was looking for. The interface is easy to use and the updates are quick."
|"I need to be able to set the social media images of each of my products, and this app does it very well. The other features are an added bonus. Support was very quick and helpful with answers to my questions."
The SPO app is supported by SillyCube Technology Ltd. i-e assisting one other app on the Shopify store with an average rating of 4.7. Whenever you have any questions or queries, the SPO Shopify app has a great product support team that gives a precise and timely response.
You can send a message to live chat support, contact via phone (852) 3575 9665, or email firstname.lastname@example.org for any guidance or assistance, and the app’s eCommerce experts provide full technical support. Basic plan users get additional priority support that responds within a day.
However, most of your queries can be pre-resolved by going through the other resources site including the FAQ section, documentation, video tutorials, and blogs.
Despite the hard work you put into your store, no one will visit if it doesn’t have a good ranking and lacks SEO optimization. Perhaps, SEO Product Optimizer is exactly what you require in such a situation.
The SEO Product Optimizer app is developed to alleviate your workload with great SEO tools. One of the most appealing capabilities of the SPO app is the ability to research niche keywords that will help to grow your business. The app allows you to change link previews without diving into deep coding knowledge as the SPO handles all this for you. Custom social link previews not only enhance Facebook marketing but also endorses WhatsApp, Instagram, Twitter, and other social sites' shop DMs. The SPO app boosts sales and drives more traffic from SEO and social media sites.